Chief Marketing Officer, Curaleaf
Jason White brings 20 years of experience as an award-winning marketing professional and has built a highly acclaimed career creating culture-shaping ideas for Fortune 100 companies.
Jason joined the Select brand as CMO in 2019, which was officially acquired by Curaleaf in February 2020. Prior to Select, Jason held the position of Executive Vice President and Global Head of Marketing for Beats by Dr. Dre. Under Jason’s leadership, Beats dominated its category in US and China and extended its international influence throughout Asia. Prior to Beats, Jason was Managing Director at Wieden + Kennedy Shanghai, which he helped launch for lead client Nike as they prepared for the 2008 Beijing Olympics. In between stints in Shanghai, Jason was the Global Account Director on Nike at Wieden + Kennedy in Portland, Oregon, and worked on developing campaigns for LeBron James, Kobe Bryant and Tiger Woods.
Jason is a graduate of The McDonough School of Business at Georgetown University and began his career in New York City at Saatchi & Saatchi and BBDO. He is currently part of the Adweek D&I Council, and is a board member of The Initiative and the Marcus Graham Project. Lastly, he is the founder and board member of Possible Plan.