Chief Marketing & Experience Officer, Blue Cross Blue Shield of MA
Kathy is Chief Consumer Experience and Marketing Officer for Blue Cross Blue Shield of Massachusetts (BCBSMA), the Commonwealth’s largest private health plan and one of the largest independent, not-for-profit companies in the country. BCBSMA serves nearly 3 million members and is rated among the best consumer healthcare companies in the country.
Leading our evolution to be a more consumer-focused company, Kathy is responsible for executing Marketing, Digital, and Consumer Experience strategies that meet the ever-changing needs of consumers and employers in a digitally-evolving marketplace. She drives the brand strategy, ensuring it aligns to our corporate mission of quality, affordability, and delivered through unparalleled consumer experiences. She also leads our market insight and strategies, including our unique listening community and our Net Promoter Score research, to ensure our customers and members have a voice in driving future advancements that matter as it relates to products, services and future digital innovations.