3:30 Welcome Remarks | Kathy Kiely, President, The Ad Club
3:35 This End up…Which End? Industry insights: Sarah Martinez, VP Industry Lead Retail, Oath
3:45 Winning with Innovation | Karthik Vish, VP Marketing, Macy’s with Sarah Martinez, Oath
Macy’s, one of the country’s largest advertisers, will discuss how advertisers can give consumers the gift of a stress-free holiday with innovative ad formats that offer personalization and utility. Karthik will share Macy’s innovation successes and advise on the next gen ad formats and intent data that are the keys to their strategy.
4:05 Experience is Everything | James Connell, VP ECommerce and Customer Experience, Roots + Allison Khurana, Head of Direct to Consumer Marketing, New Balance + Haley Nadas, Head of Brand Development, Wayfair
Moderator: Sam Thompson, Senior Managing Director, Progress Partners
It’s a new retail world and Customer Experience, the strategic priority for retail brands today, cuts across all consumer touch points. Smart brands are putting data to work to develop engaging, personalized, branded consumer experiences. Our panel will dig into the new opportunities to grow and deepen their relationships with customers.
4:35 Thinking Outside the Box | Cheryl Kaplan, President, M.Gemi with Karen Kaplan, Chairman & CEO, Hill Holliday
Made the old way and sold the new way is a winning formula for this Boston-based footwear start-up. A laser focus on personalization and a unique customer experience drives their success. E-commerce, bricks and mortar, and even gelato trucks, this brand is breaking new retail ground on all fronts.
5:00 Cocktail and Networking Reception