Writing Creative Briefs That Lead to Brilliance (February 26, 2020)

February 26, 2020
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.

Details

Creative Concepts – Spring 2020

Mar 2 – Apr 27
Whether you’re a beginner or have been doing this for a few years, in this class, we’ll focus on how to come up with strong creative concepts that stand out for the right reasons.
We’ll work in many mediums, but the focus of this class will be on the power of the ideas themselves, and how to put words and pictures together in a way that not only gets noticed, but which communicates effectively and delivers on a sound strategic platform.

Details

Presenting With Impact (June) – SOLD OUT

June 6, 2019
This highly interactive persuasive presentation skills workshop gets people on their feet practicing and receiving feedback throughout the day. Presenters learn about their individual presentation style; becoming aware of the things they are doing well and learning how to take their presentation performance to the next level.

Details

Evaluating Creative & Giving Productive Feedback (May 13, 2020)

May 13, 2020
When done right, creative evaluation reveals how well a piece of creative resonates with its intended audience. This online workshop will focus on best practices for evaluating creative; why, when and how to evaluate creative work (and how not to!), comparing work against your brief, asking the right questions, giving productive feedback, and understanding and valuing team members’ roles.

Details

Managing Up, Down, & Sideways

JUNE 5, 2019
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity. Participants will develop an individual action plan to manage their relationships with their supervisors, achieve successful delegation, and manage across in a more productive way.

Details

Managing Up, Down, & Sideways

April 24, 2019
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity. Participants will develop an individual action plan to manage their relationships with their supervisors, achieve successful delegation, and manage across in a more productive way.

Details

Managing Up, Down & Sideways

October 4, 2017
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity.

Details

Managing Up, Down, & Sideways (Winter)

DECEMBER 11, 2019
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity. Participants will develop an individual action plan to manage their relationships with their supervisors, achieve successful delegation, and manage across in a more productive way.

Details

Managing Up, Down & Sideways

February 13, 2018
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity.

Details

Creative Concepts – Spring

April 2, 9, 16, 23, 30, May 7, 14, 21
This course is great for creatives looking to diversify their portfolio, clients and account people looking to get a better understanding of the creative process, as well as younger art directors, designers, and writers. Together, we’ll explore the intersection of strategy, creativity and technology by dissecting some of the best-in-class examples as well as concepting and developing our own.

Details