Journey Mapping for Smarter Strategic UX Decisions

March 15, 2018
In this full-day class, students will create their own journeymaps, using the arts-informed method Caleb Brown developed. Participants will be challenged to find customer-focused solutions to a real problem their business (or their client’s business) is facing.

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Video Content Strategy & Development

February 15, 2018
SOLD OUT
In this course, we will unpack what goes into successful video content strategies. From craft quality production or quick internal content, through seamless distribution via organic or paid media, we’ll break down how to maximize the potential of today’s fast paced social/digital video ecosystem.

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Managing Up, Down & Sideways

February 13, 2018
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity.

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Managing Up, Down & Sideways

October 4, 2017
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity.

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Creative Concepts – Summer

July 11 – August 29, 2017
This 8-week course will explore the building blocks critical to creating the big idea, the foundation for every meaningful dialogue between brands and customers.

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Copywriting Essentials

June 28, 2017
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.

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Strategic Account Management

June 14, 2017 – July 19, 2017
This course is designed for entry-level account people at external and in-house agencies. The assumption underlying the course is that account people must be a key part of the strategic and creative process and that effective account folks who have a point of view drive agency excellence.

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Building Digital Marketing Strategies That Work

October 20, 2016
In today’s dynamic digital marketplace, it’s not enough to build a strategy that only aligns a digital marketing channel with a business goal. Consumers — users of the digital technology we leverage for our campaigns — are savvier than ever, desiring information and experiences on-demand.

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Introduction to User Experience (UX) Design

September 28 – October 12, 2016
When people say they are experience designers – what are they talking about? Can we even take them seriously? Caleb Brown says we can and we should. We need more good experience designers, and you can become one.

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