Copywriting Essentials

April 4, 2019
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.

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Digital Marketing Strategy and Activation

February 13 & 27, 2019
In this class, we’ll explore the fabric of what makes the best brands tick and define a framework for coming up with your own brand point-of-view. From there, we’ll help you figure out how you can activate your brand in the digital world.

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Design Thinking in Action

March 5, 2019
Design Thinking isn’t graphic design. It’s about solving problems in a holistic, creative way—a methodology that’s led to some of the most innovative advancements in modern times. If you’re tasked with problem solving for your organization, this hands-on workshop will leave you with a powerful set of tools to generate innovative ideas for solving the most challenging customer problems.

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Writing Creative Briefs That Lead to Brilliance

March 22, 2019
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.

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Creative Concepts – Spring

April 2, 9, 16, 23, 30, May 7, 14, 21
This course is great for creatives looking to diversify their portfolio, clients and account people looking to get a better understanding of the creative process, as well as younger art directors, designers, and writers. Together, we’ll explore the intersection of strategy, creativity and technology by dissecting some of the best-in-class examples as well as concepting and developing our own.

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Presenting With Impact

January 31, 2019
This highly interactive persuasive presentation skills workshop gets people on their feet practicing and receiving feedback throughout the day. Presenters learn about their individual presentation style; becoming aware of the things they are doing well and learning how to take their presentation performance to the next level.

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Creative Concepts – Winter 2019

January 28 – March 25, 2019
Whether you’re a beginner or have been doing this for a few years, in this class, we’ll focus on how to come up with strong creative concepts that stand out for the right reasons.
We’ll work in many mediums, but the focus of this class will be on the power of the ideas themselves, and how to put words and pictures together in a way that not only gets noticed, but which communicates effectively and delivers on a sound strategic platform.

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Writing Creative Briefs That Lead to Brilliance

January 17, 2019
SOLD OUT
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.

Details

Creative Concepts – Summer 2018

June 25 – August 20, 2018
SOLD OUT
This 8-week course will focus on creative that works and rewards and what it takes to make it.

The next class will begin in September.

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Copywriting Essentials

July 11, 2018
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.

Details