Advanced Copywriting

Are you an in-house agency writer, the one-person marketing department, or otherwise responsible for a lot of words on one topic? Then your job is establishing and maintaining the conversation with your customer over the long haul. We cover techniques for pulling the brand’s story through its many expressions and producing what works hardest.

Inclusive Listening: Hearing What You Are Missing

The key to delivering what your key constituents want and need is to listen to more than what they are telling you. It’s often what they don’t say that you need to hear the most. But are you listening for the entire message? Useful for understanding your clients and your teams, this workshop introduces a new model that shows us how to listen without judgment and to hear more than just the surface facts.