Mastering Social Media Strategy

What’s this course about?

Join Lindsay Sutton, AVP Digital Strategy Lead at John Hancock to talk about social media strategy. Social media is no longer new. But how consumers are consuming content is always changing. And emerging technology and new platforms are constantly influencing our marketing and presenting us with new and interesting ways to convey a message, create utility, and connect with our audiences. The key to all of this is that the customer and their needs are now at the center of everything we create and build – from product, to app, to content. Come join us for an online class that unpacks a social media strategy, both paid and organic content, influencers, and the experiences that inspire us as we strive to develop programs for our own businesses.

Who will be teaching the course?

Lindsay Sutton

AVP Digital Strategy Lead

John Hancock Financial Services

Lindsay Sutton is driven by the consumer mindset and how and why individuals consume content in today’s world. She grew up, professionally, alongside social media and the inseparable duo that is social and content which has been the foundation of her career. It is this duo that Lindsay has harnessed, proving how they can build a brand and deliver on real business objectives, everyday. Through her passion for social media, she regularly develops social/content strategies, ideates on creative ideas that are social at their core, content partnerships and influencer programs.

Lindsay leads Digital & Content for The John Hancock Brand. In her role she oversees all consumer digital strategy for the brand and their emerging apps. Leading the streamlining of all digital channels, social, and content through storytelling.

Before John Hancock, Lindsay, as the regional lead of Social Strategy for both their Boston and Detroit offices, spent her days (and nights) building programs at DigitasLBi for Harley-Davidson, Memorial Sloan Kettering, PUMA, and Dunkin’ Donuts. As part of the DigitasLBi family, she spent time working on Goodyear, Aflac, Ahold, Buick, Blackberry, Bully Boy, Cessna, Goodyear, Lenovo, and Victoria’s Secret. Lindsay has won many creative awards over the years from Clio’s to her all time favorite of being named one of Boston Business Journal’s “40 under 40.”

Prior to joining DigitasLBi, Lindsay was active in the Boston start-up community working and developing marketing, social media and content strategies at two notable companies: Currensee and MediaSilo. Lindsay holds a BS in Business Administration and Marketing from the University of New Hampshire and a MA in Integrated Marketing Communication from Emerson College. And if you’re looking for a rush, Lindsay moonlights as a Spin instructor and mom to her twin boys, Finn and Lukas.



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