What’s this course about?
Are you an in-house agency writer, the one-person marketing department, or otherwise responsible for a lot of words on one topic? Then your job is establishing and maintaining the conversation with your customer over the long haul. We cover techniques for pulling the brand’s story through its many expressions and producing what works hardest. Participants bring in one of their own marketing head-scratchers and then we work hands-on: analyzing, problem solving, and critiquing. (You’ll get instructions for how to format what you bring before the first class.)
Who should take this course?
Mid-senior level Copywriters for internal or external agencies. Copywriting Essentials is a not a required prerequisite but it is recommended.
Who will be teaching the course?
Daisy Scott is an award-winning writer in commercial, educational and entertainment media. In advertising, she’s worked on American Express, McDonald’s, New England Conservatory, Alere, Ocean Spray, The Steppingstone Foundation, Boston Lyric Opera, Stride Rite, Hannaford, and alllllllll the banks that Bank of America used to be, among many, many, oh God so many others. She’s written for the Emmy-winning children’s public television series “Arthur” and “Peep,” produced by WGBH, Boston. Her work has appeared on Discovery Channel, in the Boston Globe, in two travel anthologies, and on television in China.