What’s this course about?
They gave me a bunch of previous course descriptions to read before I wrote this one. That was a mistake. There was the one that said the course was about, “coming up with ideas and bringing them to life.” Okay. They conveniently left out the part that said that most ideas that most people come up with are bad ideas. Then there was one that said, “everyone has creativity in them.” This is a lie. Case in point: Mike Howard. He’s my brother-in-law. Great guy. Zero creative abilities. Couldn’t color his way out of kindergarten. Then there was a description about the changing landscape of the industry. Bold. One about not fitting in a box but making new boxes. Bezos? Another one had so many buzzwords in it, I wanted to take a finely-sharpened Arthur Johnson Number 2 and gouge out my own eyes. Because here’s the thing. When it comes to generating creative concepts and ideas, preferably of the good varietal, we’re all flying blind. The best you can hope for is an understanding.
- An understanding of what makes an idea good.
- An understanding that good enough is never good enough.
- An understanding of the work that’s come before and why you should steal it.
- An understanding of your own abilities and why you’ll always feel like an imposter.
- An understanding of what it takes to win a Lion but not the affection of your parents.
- An understanding of how this industry works. (Actually forget that one. No one has a clue.)
- But most importantly, it’s an understanding that an 8-week course is a nosh and not a meal.
- But don’t worry, I’ll order us some pizza.
Who will be teaching the course?
VP, Group Creative Director
Mark Philip is a Boston-based creative director that really ties the room together. Over the course of his career, he’s won a few cool awards and worked for some cool clients as well as some not-so-cool ones. His latest work is JFK Moonshot: An Augmented Reality Documentary which is an epic retelling and recreation of the Apollo 11 mission. He hopes you download it upon reading this. Why else would he mention it? Wait. Is he writing this? If so, why is he writing about himself in third-person. Do people actually do that? Oh, Mark, don’t be so naïve.