Digital Marketing Strategy and Activation
What’s this course about?
The best brands not only declare their point-of-view but back it up with the things they do – activations that happen both on and offline. Whether those activations are Instagram posts, product innovation, customer service or an in-store experience, every consumer touchpoint contributes to the way your brand is perceived and can help or hurt your bottom line. In this class, we’ll explore the fabric of what makes the best brands tick and define a framework for coming up with your own brand point-of-view. From there, we’ll help you figure out how you can activate your brand in the digital world. What are the things you can do to reach people in a meaningful way? What platforms should you be on? What does activation for your brand look like? What kind of things can you do to not only build your brand in the long term, but drive against business goals in the short term. Together, we’ll lay the foundation for a full digital marketing strategy including key touch points and measurement.