Developing Digital Marketing Strategies

January 25, 2018
In this course, we’ll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect.

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Decoding Programmatic

December 7, 2017
In this course we’ll explore the evolution of programmatic advertising. This will include the history of Programmatic as well as overviews of key technologies like SSPs, DSPs, Ad Servers, Ad Networks, DMPs and Trading Desks.

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