Copywriting Essentials+

Winter 2016

What’s this course about?

This full-day workshop covers the essentials of persuasive writing and includes practical problem-solving, hands-on exercises, and critique. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working. Got a project that’s giving you agita? Bring it in: we learn from the real real world, too.

What we cover:

  • Mining strategies
  • Concepting
  • Elements of tone
  • Editing
  • Working with visuals
  • A little bit of grammar

Who should take this course?

Junior to mid-level copywriters for internal or external agencies.

Who will be teaching the course?

Daisy Scott

Creative Director

Daisy Scott is an award-winning writer in commercial, educational and entertainment media. In advertising, she’s worked on American Express, McDonald’s, Gillette, Ocean Spray, Boston Lyric Opera, Stride Rite, New England Conservatory, Hannaford, Wright Express and alllllllll the banks that Bank of America used to be, among many, many, oh God so many others. She’s also written for the Emmy-winning children’s public television series “Arthur” and “Peep,” produced by WGBH, Boston. Her work has appeared on Discovery Channel, in the Boston Globe, in two travel anthologies, and on television in China.

Refund Policy

Plans change. We get it. But if you can’t make it to a course or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Course Date

FEB 25  –  9:30am – 4:30pm



Register Here


Sapient Boston

131 Dartmouth St #301

Boston, MA 02116

Questions? Contact Molly Sullivan

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