About This Course:

Level: Beginner (Intro)

Audience: Designers, Developers, Business Analysts, Project Managers and Product Managers. No previous UX training or design experience is required prior to attending.

Every interaction with a brand is part of the overall user experience. Well designed touch-points offer opportunities to build and strengthen brand resonance. Join us for this introductory 2 day foundational course as we begin to explore how to approach and solve problems and bring clarity to your digital design challenges.

The first class you will learn about ideas, concepts and approaches that set the foundation for designing the brand experience:

  •      Understand how key organizational goals map to your project and identify measures for success
  •      Learn about tools to identify and define your key audiences
  •      Understand how to best document the brand experience through workflows and information architecture
  •      Explore tools for synthesizing learning in preparation for design and content development
  •      Gain insights on prototyping and usability testing

For the second class, with these concepts in mind, students will have the opportunity to share, collaborate, critique, and discuss their own work with seasoned professionals and each other.

About The Instructors:

Jen Dadagian

Director of User Experience

Tank Design

Libby Safford

Senior User Experience Designer

Tank Design

Jen Dadagian is the Director of User Experience at Tank Design. Over the past 8 years she has been successful in launching several large-scale web-based products for clients including FedEx, FedEx Office, PUMA, Akamai, American Home Shield (AHS), International Paper and Center for Shelter Dogs. As part of each project she works to understand the business and user goals – translating them into compelling online interactions that resonate across an ever-evolving digital landscape.

Libby Safford is a Senior User Experience Designer at Tank Design. She leads the Citizens and FedEx Office accounts. Prior to joining Tank she worked in Pharmaceutical and educational digital product development.


DEC 2 1:00pm – 5:00pm
DEC 9 1:00pm – 5:00pm




Tank Design
158 Sidney Street
Cambridge, MA 02139


CONTACT: Molly Sullivan