So You Want
to Be an
DATE: October 29, November 5, 12, 19 // 6:00pm-8:00pm
INSTRUCTORS: Steve Briggs, SVP Account Director, Hill Holliday
Lisa Badeau, Managing Director, Boathouse Communications
Guest Instructor: Barb Reilly, Managing Partner, Executive Director, Arnold
AUDIENCE: Asst. Account Executives & Account Executives
PRICE: $550 members // $695 non-members
LOCATION: The Ad Club, 22 Batterymarch, Boston
CONTACT: Molly Sullivan: firstname.lastname@example.org
ABOUT THIS COURSE:
Moving to the Supervisor level in Account Management is one of the biggest steps an account person makes in their career. Most people don’t realize they need to be functioning at the next level before they will be considered for promotions, and this course will help participants leverage and hone the fundamentals they’ve already developed in order to advance successfully. So what does it take to get to the next level?
Topics covered in this class include:
- Fundamentals of Account Management, moving from a “base” to an “advanced” level
- Better Understanding the Business of the Business
- Leading – Managing the myriad Resources in the Agency world, including how to hire your successor
- Optimizing your Personal Brand and Successfully Partnering with Team Members
This 4-part class will also highlight an excellent and multi-faceted Dunkin’ Donuts brand case study that will help participants better understand their role in all phases of campaign development. The course will be interactive: Instructors will encourage participation and engagement with “light” assignments and active in-class discussion.
In the course, you’ll learn from experienced, successful account people who’ve been there and currently prepare members of their teams for the move up to the Supervisor level.
ABOUT THE INSTRUCTORS:
SVP, Account Director – Hill Holliday
Steve is a 25-year veteran of the marketing business and has been at Hill Holliday for 11+ years. He currently runs several accounts at Hill – Great Wolf Lodge, Capella University and Harvard Pilgrim Health Care. At Hill he also helped launch the award-winning America Runs on Dunkin’™ campaign which, during his 8+ year account tenure, won honors across myriad creative and media categories. Prior to Hill Holliday, Steve’s agency experience includes working on Ocean Spray, TJ Maxx, BMW, and Boston’s Institute of Contemporary Art accounts. On the client side, he was responsible for Asia-Pacific marcom at Digital Equipment Corporation and was Brand Director at ecommerce startup Fairmarket. Steve is the vice chairman of the Board of Directors for the World Ocean School charity and is a youth lacrosse coach. A graduate of UVM, he lives in Hingham MA with his wife, Mary, and 2 kids – Robbie (14) and Lily (12).
Managing Director, Account Management – Boathouse
Lisa is a 25-year veteran of the agency business and has held leadership positions at various firms in Boston. Currently Managing Director at Boathouse, Lisa leads the account management team in addition to managing various client relationships. Before joining Boathouse, Lisa was a Partner at Accenture where she was the practice lead for the Insight and Strategy Group within Accenture Interactive. Prior to Accenture, Lisa worked for Hill Holliday for 10 years where she was most recently EVP/Group Account Director, leading strategic marketing communications planning for several retail and healthcare clients. Across her career, Lisa has served as a trusted marketing partner to clients including Target, AT&T, CVS/Health, Minute Clinic, Cigna Healthcare, Harvard Pilgrim Health Care, and Toys R Us. In addition to her daily account management and operations responsibilities, Lisa enjoys spearheading talent development initiatives and team mentoring. She is also on the Board of Trustees for Crossroads for Kids, a 75-year old leadership and development program for under-resourced youths in the Boston area. Here, Lisa also serves as the marketing sub-committee chairperson. A graduate of UNC-Chapel Hill, Lisa lives on the South Shore with her husband and three sons.
Barb Reilly, Managing Partner/Executive Director – Arnold Worldwide
Barb Reilly is a Managing Director at Arnold Worldwide where she’s worked for 17 years. During this time, she’s managed a large group of accounts overseeing all marketing communications for John Frieda, Jergens, Curel, RBS/Citizens Bank, Huntington Bank, Santander and Vertex Pharmaceuticals. She also led the charge for the much-talked-about JetBlue Airways for their first 2 years in operation. In addition, at Arnold and at Houston Effler Herstek Favat, Barb’s worked on breakthrough campaigns for the anti-smoking businesses, starting with the Massachusetts Department of Public Health Anti-Smoking account, the FDA Anti-Tobacco business which then led to the Truth account win. These “Movement” campaigns were some of the first of their kind in the country, and more importantly, have proven to reduce smoking rates and save lives.
She’s worked on a variety of other brands throughout her career, such as Ocean Spray Cranberries, Gillette, Silk Soy Milk, Fairwinds Gourmet Coffee and Cadillac. Barb also leads the agency’s philanthropic efforts, “Arnold Gives Back”, overseeing all charitable giving and pro bono work for organizations such as Make-A-Wish, City Year, Horizons For Homeless Children, Dana-Farber, Home Base, Climate Reality Project and Year Up.
Over the years, she and her team are the recipients of multiple awards including:
Emmy, EFFIES, Cannes Lion, Hatch Awards and Addys.
She’s been Chairman of the Board of the AdClub. She has guest taught at Babson College’s Graduate School of Management and sits on the American Marketing Association’s EFFIE Steering Committee. She is on the Board of Crescent Ridge Dairy, the American Heart Association’s GO RED for Women and the Mass General Hospital’s ‘Mission Gratitude’. Barb was recently named in the list of AdClub’s “ Boston’s Top 100 Most Admired Women” and BBJ’s Women of Influence.
She hails from Boston, but claims she lost the accent when she attended American University in DC. She came back up to Boston again to “work by day and attend school by night” to pursue her B.S in Business Communications at Northeastern University. She’s a proud wife and mom to two beautiful girls and the laziest yellow lab you’ve ever met. In her spare time she is an avid skier and casual runner, swimmer, biker and golfer. She is most commonly heard saying “Life is good”.