What’s the Big Idea?
Creative Concepts
for Aspiring Copywriters
& Art Directors

DATE:  September 15, 22, 29, October 6, 13, 20, 27, November 3 // 6:00pm-8:00pm
INSTRUCTOR:  Timothy Parcell, Associate Creative Director at SapientNitro
AUDIENCE: Aspiring Copywriters and Art Directors in the early stages of their career
PRICE:  $550 members // $695 non-members
LOCATION: SapientNitro, 131 Dartmouth St., Boston
CONTACT: Molly Sullivan: molly@adclub.org


Luck favors the prepared. Join us for eight weeks as we explore how asking the right questions, sketching early and telling great stories changes worlds and redefines brands.
This course provides an opportunity to discover new ways to solve problems and bring clarity to your portfolio and presentation. Experienced pros will teach, coach, and critique your work as you explore your ideas across different media.
Each week, students will hear from guest speakers in strategy and creative as they share their firsthand experience, highlighting campaigns and work for national and global brands. Students will also have the chance to share their work with these seasoned professionals as they work on both their personal portfolios and class assignments.
Classes meet once a week in the evening for two hours over a period of eight consecutive weeks. Themes that will be explored:
  • Understanding creative strategy and concepting
  • The Big Idea
  • Creating strategies and concepts
  • Thinking inside the box, thinking outside the box
  • Selling and presenting yourself and your ideas
  • Addressing your clients’ real business problems


Timothy Parcell is a comic book geek with an Associate Creative Director title at SapientNitro, where he has led creative efforts for Citizen’s Bank, Travelers Insurance, Dunkin’ Donuts, and LeBron James. He has helped shape brands and craft new experiences that matter to customers and clients. Previously, he worked at Mullen, where he created award-winning digital experiences for Olympus, Timberland Pro, and New England Aquarium. And somehow he still finds time to run and watch cartoons.