Writing Creative Briefs That Lead to Brilliance (January 15, 2020)

January 15, 2020
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.

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Evaluating Creative & Giving Productive Feedback (February 11, 2020)

February 11, 2020
When done right, creative evaluation reveals how well a piece of creative resonates with its intended audience and provides valuable lessons that impact future work. This workshop will focus on best practices for evaluating creative; why, when and how to evaluate creative work (and how not to!), comparing work against your brief, asking the right questions, giving productive feedback, and understanding and valuing team members roles.

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Presenting With Impact (March 5, 2020)

March 5, 2020
This highly interactive persuasive presentation skills workshop gets people on their feet practicing and receiving feedback throughout the day. Presenters learn about their individual presentation style; becoming aware of the things they are doing well and learning how to take their presentation performance to the next level.

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