Design Thinking in Action

March 5, 2019
Design Thinking isn’t graphic design. It’s about solving problems in a holistic, creative way—a methodology that’s led to some of the most innovative advancements in modern times. If you’re tasked with problem solving for your organization, this hands-on workshop will leave you with a powerful set of tools to generate innovative ideas for solving the most challenging customer problems.

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Writing Creative Briefs That Lead to Brilliance

March 22, 2019
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.

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Creative Concepts – Spring

April 2, 9, 16, 23, 30, May 7, 14, 21
This course is great for creatives looking to diversify their portfolio, clients and account people looking to get a better understanding of the creative process, as well as younger art directors, designers, and writers. Together, we’ll explore the intersection of strategy, creativity and technology by dissecting some of the best-in-class examples as well as concepting and developing our own.

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Copywriting Essentials

April 4, 2019
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.

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Managing Up, Down, & Sideways

April 24, 2019
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity. Participants will develop an individual action plan to manage their relationships with their supervisors, achieve successful delegation, and manage across in a more productive way.

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Digital Marketing Strategy and Activation

May 1 & 8, 2019
In this class, we’ll explore the fabric of what makes the best brands tick and define a framework for coming up with your own brand point-of-view. From there, we’ll help you figure out how you can activate your brand in the digital world.

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TESTIMONIALS

“A key factor in employee retention is feeding the brain with new ideas, new insights. The Ad Club professional development is a great resource for inspiring people.”
Trudy Almquist, CFO, PARTNERS+simons
“As an in-house Creative department, we want to stay ahead of the competition. One way we do that is to keep our team learning and expanding their thinking through Ad Club courses.”
Derrick Wood, VP Global Creative Director, Staples
“The Ad Club Professional Development is important to me, to keep folks on their game and to nurture future talent.”
Bill Fox, Senior Vice President, Fidelity Communications + Advertising