Writing Creative Briefs That Lead to Brilliance

January 17, 2019
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.

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Presenting With Impact

January 31, 2019
This highly interactive persuasive presentation skills workshop gets people on their feet practicing and receiving feedback throughout the day. Presenters learn about their individual presentation style; becoming aware of the things they are doing well and learning how to take their presentation performance to the next level.

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Creative Concepts – Winter 2019

January 28 – March 25, 2019
Whether you’re a beginner or have been doing this for a few years, in this class, we’ll focus on how to come up with strong creative concepts that stand out for the right reasons.
We’ll work in many mediums, but the focus of this class will be on the power of the ideas themselves, and how to put words and pictures together in a way that not only gets noticed, but which communicates effectively and delivers on a sound strategic platform.

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Creative Concepts – Fall 2018

September 18 – November 6, 2018
SOLD OUT
Whether you’re a beginner or have been doing this for a few years, in this class, we’ll focus on how to come up with strong creative concepts that stand out for the right reasons.
We’ll work in many mediums, but the focus of this class will be on the power of the ideas themselves, and how to put words and pictures together in a way that not only gets noticed, but which communicates effectively and delivers on a sound strategic platform.

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Developing Content That Soars in Search (SEO)

October 16, 2018
SOLD OUT
In this session led by a certified Google Partner, you’ll get an overview of how search actually works, in simple terms anyone can understand. We’ll discuss the role of keywords, links, metas, and how search engines measure content quality. Bring a recent work sample to be deconstructed and reconstructed in a workshop, for hands-on experience.

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Managing Up, Down, & Sideways

October 18, 2018
SOLD OUT
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity. Participants will develop an individual action plan to manage their relationships with their supervisors, achieve successful delegation, and manage across in a more productive way.

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Driving a Culture of Inclusion

October 23, 2018
This class will help educate participants about the business imperative of creating a culture that supports diversity and inclusion. It will also make them more aware of the barriers to full inclusion and what each of us can do to drive positive change within our organizations.

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Presenting with Impact

October 30, 2018
SOLD OUT
This highly interactive persuasive presentation skills workshop gets people on their feet practicing and receiving feedback throughout the day. Presenters learn about their individual presentation style; becoming aware of the things they are doing well and learning how to take their presentation performance to the next level.

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Design Thinking in Action

December 5, 2018
Design Thinking is one of the most effective tools big brands (Jet Blue, Apple, and Google, to name a few) use to build unforgettable experiences for their customers. This workshop is very hands-on and activates learning by doing. Participants will leave with a powerful set of tools to generate innovative ideas for solving the most challenging customer problems.

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Presenting with Impact

December 12, 2018
SOLD OUT
This highly interactive persuasive presentation skills workshop gets people on their feet practicing and receiving feedback throughout the day. Presenters learn about their individual presentation style; becoming aware of the things they are doing well and learning how to take their presentation performance to the next level.

Details

TESTIMONIALS

“A key factor in employee retention is feeding the brain with new ideas, new insights. The Ad Club professional development is a great resource for inspiring people.”
Trudy Almquist, CFO, PARTNERS+simons
“As an in-house Creative department, we want to stay ahead of the competition. One way we do that is to keep our team learning and expanding their thinking through Ad Club courses.”
Derrick Wood, VP Global Creative Director, Staples
“The Ad Club Professional Development is important to me, to keep folks on their game and to nurture future talent.”
Bill Fox, Senior Vice President, Fidelity Communications + Advertising