Copywriting Essentials

October 29, 2019
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.

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Design Thinking in Action

October 30, 2019
Design Thinking is one of the most effective tools big brands (Jet Blue, Apple, and Google, to name a few) use to build unforgettable experiences for their customers. If you’re tasked with problem solving for your organization, this hands-on workshop will leave you with a powerful set of tools to generate innovative ideas for solving the most challenging customer problems.

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Advanced Copywriting

November 21, 2019
Are you an in-house agency writer, the one-person marketing department, or otherwise responsible for a lot of words on one topic? Then your job is establishing and maintaining the conversation with your customer over the long haul. We cover techniques for pulling the brand’s story through its many expressions and producing what works hardest.

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Managing Up, Down, & Sideways (Winter)

DECEMBER 11, 2019
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity. Participants will develop an individual action plan to manage their relationships with their supervisors, achieve successful delegation, and manage across in a more productive way.

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