The Grand Maven Awards honor individuals, agencies, and marketing teams
for creative and innovative media campaigns, plans, and ideas. Only one winner
will be chosen in each of the following categories:
The genius at the heart of the campaign. The most creative integrated plan across three or more advertising media.
Engagement: How consumers shared and contributed to the success of the campaign. The most engaging use of content or technology platform in partnership with a publisher, mobile provider or tech partner with the purpose of driving consumer engagement.
Innovation: Pushing boundaries through new technology or platform.
Results: Intelligent pre and post analysis, research and bold brand thinking that drastically moved the needle. The most successful Data driven and Consumer Insights focused Media Plan.
Change For Good: Positive change in thinking or humanity. The plan that successfully changed hearts and minds.