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The Maven Awards honor individuals, agencies, and marketing teams in New England for creative and innovative media campaigns, plans, and ideas. The award categories range from traditional to digital, new & emerging to branded entertainment to experiential, and exemplify the standards for creating, planning, and executing effective marketing initiatives. 

Voted on by some of the top marketing and media executives in the country, the awards recognize the very best strategy and execution, as well as the people, agencies, and brands responsible for bringing them to life.

Only one winner was chosen in each of the following categories:

CREATIVITY:

The genius at the heart of campaign. The most integrated plan across three or more advertising media.

INNOVATION:

Pushing boundaries through new technology or platform.

RESULTS:

Intelligent pre- and post- analysis, and bold brand thinking that drastically moved the media. The most successful data-driven and consumer-insights focused media plan.

CHANGE FOR GOOD:

Positive change in thinking or humanity. The plan that successfully changed hearts and minds.

ENGAGEMENT:

How consumers shared and contributed to the success of the campaign. The most engaging use of content or technology platform in partnership with a publisher, mobile provider, or tech partner with the purpose of driving consumer engagement.