12:15 Welcome Remarks
Kathy Kiely, President, The Ad Club
12:30 Shake it Up or Blow it Up?
Geoff Tuff, Management Consultant, Author, Speaker, Deloitte
Geoff has spent over 25 years consulting to some of the world’s top companies on growth, innovation and adapting to change. Detonate, his new book, is a practical, empowering and entertaining survival guide for organizations trying to navigate this era of accelerated change and disruption. He’ll share some insights on how to survive and thrive, starting with blowing up the playbooks.
1:00 In Your Face
Some things that you see, hear, or experience just stop you in your tracks. Here are three examples that ignite an immediate response, are impossible to ignore, and are designed for sharing.
Netflix | Laurel Boyd, SVP, Director of R+D Labs, MullenLowe Mediahub
Movember | Gogi Gupta, Founder, Gupta Media
Blood on Your Hands | Ryan Raulie, Creative Director and Designer
1:35 Maven Award: Creativity
1:40 Everyone Loves an Underdog
Ivonne Kinser, Director of Digital Marketing, Avocados From Mexico
The toughest competition actually goes on between plays at the Superbowl. Most of these players are big industries and big-budget brands, yet for the past four seasons, produce has vaulted to top of mind status. Avocados From Mexico has managed to stand out in some very tough competition by being agile, innovative, and scrappy. Ivonne will share its recipe for success- and also what goes best with guacamole.
2:00 Maven Award: Results
2:05 The Game Changer: Blockchain
Ramsey McGrory, Chief Revenue Officer, Mediaocean
The newest technology on the scene today has the potential to completely transform the advertising and media industry. The potential benefits of a digital marketplace that is transparent and secure will have far reaching impact. Ramsey is here to give us a progress report on the real opportunities today and the promise 2019 holds.
2:30 Hey, Alexa
Timothy Parcell, Group Creative Director, Experience Design, Allen & Gerritsen
Whether you are asking for yourself or for a friend, the future is all about voice AI. Voice technology is transforming marketing and our lives. Brands like First Citizens Bank are scoring points with first-time home buyers by employing voice technology to provide useful information, setting themselves apart from the competition.
2:45 Maven Award: Innovation
2:50 Sponsored Content: Outfront Media
Jason Kuperman, SVP & Chief Product Experience Officer, OUTFRONT
3:00 Coffee Break
3:40 Sponsored Content: Weber Shandwick
Ian Cohen, Global Executive Producer & President, Content Creation
3:45 Fan Passion
At the heart of every team are the fans connecting with the sports and athletes they love.
Sports & Gaming Intersect | Patrick Cassidy, Global Director of Consumer Marketing, New Balance
Blowing Stuff Up: Battle Cars Live | Shawn O’Meara, Senior Director, Twitch
The Season is Never Over | Michael Shonkoff, VP Brand and Sports Marketing, Draftkings
4:15 Maven Award: Engagement
4:20 What Makes an Ad Worth Watching?
Nora Johnsmeyer, Video Strategy Lead, Google
There’s only one way to understand how to create more compelling, unskippable video content and that is to experiment. Nora will showcase the results of Google’s latest experiments on how brands should be thinking about their digital video creative development process.
4:35 Soundtrack for an Era: Echoes of Vietnam
Audra Curran, VP, Group Account Director, Account Management, GroupeConnect
Songs from the past can stir powerful memories. And the power of music can help a new generation experience a defining moment in history. As part of Bank of America’s corporate responsibility program, an online streaming audio and video experience introduced millennials to perspectives on Vietnam and relevant social issues.
4:50 Maven Award: Change for Good
5:00 Cocktails and Networking