Global Director, Consumer Marketing, New Balance
Patrick Cassidy leads brand marketing for New Balance’s Millennial global consumer target, with the goal of propelling NB to Top 3 Global Athletic Brand status. He develops digital content, marketing strategy, and activation around the New Balance brand, its thousands of athletes across sports around the world, and its performance and lifestyle products in order to drive new brand consideration.
Prior to New Balance, Patrick was the co-founder of international basketball publication Dime Magazine and the sports / entertainment / culture digital marketing and events agency 94×50. Patrick was named to Brand Innovators’ “40 Under 40” Brand Marketers Class of 2015.