Chief Executive Officer,
About Baba Shetty
Baba Shetty is the Chief Operating Officer at Invisible Science. Baba was previously the Global Chief Media Officer at DigitasLBi, overseeing all media and content groups, including planning, activation, social, programmatic, search, television, and media technology. His team at DigitasLBi architected modern media programs for brands such as American Express, EBay, Victoria’s Secret, Taco Bell, and Motorola. Baba was previously CEO of Newsweek / Daily Beast, Chief Strategy and Media Officer at Hill Holliday, and a Research Director at Forrester Research. Baba also worked seven years at BMW, leading marketing communications for the U.S. market.