The 2016 Maven Awards
Trilia for Dunkin’ Donuts
This year’s integration includes prominent DD pin locations that offer “drive there” directions to encourage visits for unique and timely offers. Dayparted messaging, weather targeting, and zero speed/traffic takeovers allow for custom creative executions; for example, within “zero speed” takeovers, users learn more about Dunkin’ Donuts’ loyalty program, DD Perks® Rewards. Recognizing driving safety issues, product based offers include the option to save the message to be redeemed at a later time.
This summer, Waze opened their application’s architecture to Dunkin’ Donuts for even greater brand integration – users can now select a custom voice option, Dunkin’ Donuts fan and NE-Patriots star Rob Gronkowski, to give turn by turn directions and other notifications while driving along their route!
And even more recently, a custom traffic targeting solution was introduced for Dunkin’, specifically targeting Waze users identified as being stuck in traffic and providing them a special offer from DD, redeemable within the App.