Chief Marketing Officer,
The New Rules of Engagement
Today, we are striving to deliver ads that are relevant, engaging and even interactive. Successful campaigns offer an experience that users genuinely want to engage with and share. Our panel will discuss what’s happening in new and emerging media that increases engagement and will offer examples of how they are leveraging new technology and platforms.
About Emily Culp
Emily is the CMO of Keds, a division of Wolverine Worldwide, the world’s leading maker of casual, work, outdoor, athletic and children’s footwear.
Emily is an innovative Omni-Channel Marketing Executive who combines digital (eCommerce, mobile, social etc.) and traditional (retail,TV, print & CRM) marketing strategies for major consumer brands: Keds, Rebecca Minkoff, Unilever & Clinique in order to build & lead strong global teams, develop new revenue streams and implement new processes in order to deliver measurable results and revenue.
Emily uniquely combines integrated marketing experience from WW agencies (Ogilvy, Digitas etc.) with client-side experience at Keds, Estee Lauder Co., Unilever and Rebecca Minkoff.