Director of Media & Partnerships,
The New Rules of Engagement
Today, we are striving to deliver ads that are relevant, engaging and even interactive. Successful campaigns offer an experience that users genuinely want to engage with and share. Our panel will discuss what’s happening in new and emerging media that increases engagement and will offer examples of how they are leveraging new technology and platforms.
About Nick Dunham
Nick Dunham, a twelve year veteran at Dunkin’ Brands, leads the Media Planning & Buying, Digital, Social strategy and Multi-Cultural Media for Dunkin’ Donuts US.
Prior to joining Dunkin’ in 2004, he held various planning roles at advertising agencies, including Mediavest, DDB Needham and Mullen where he worked on a wide array of clients in the telecom, financial and retail space.