Digital and Social Marketing Manager,
Subaru of America
Love Story: Subaru and Partners Take the High Road
Not all marketing partnerships are effective or enduring. The best collaborations are focused on reinforcing brand values, like Subaru’s connection to the great outdoors and its zero-landfill initiative. Carmichael Lynch, long-time AOR, and Chimani, mobile app pioneer, joined forces to bring mobile innovation to the brand by providing enhanced experiences around National Park visits, from trip planning to VR. A new focus includes reducing waste, saving money and resources in time to celebrate the National Park Centennial birthday bash!
About Jack Kelly
Previously, Mr. Kelly led agency accounts at Wunderman, G2 Partners, Stick & Move and Digitas Health for such brands as AT&T Wireless, AstraZeneca, Club Med, Citibank, Merck, Trade King and Vitamin Water.
Mr. Kelly received a bachelor’s degree in communications from Penn State University.