Senior Vice President, Creative + Content,
The Foundry @ Time Inc.
Setting the standard: An Unexpected Partnership
In one of the most highly anticipated magazine releases of the year, the 2016 Sports Illustrated swimsuit issue sent a powerful message – about body positivity. And the power of partnerships. Lane Bryant, the plus size retail chain for women and SI, the male dominated sports media franchise, together shattered a few stereotypes about beauty with the choice of swimsuit cover models. The partnership’s enormous success may be a welcome sign of a shift in culture that today’s audience is supporting. In an interesting side note, the idea grew from a conflict that originated at the 2015 Media Innovation Day!
About Chris Hercik
As SVP of Creative + Content for The Foundry @ Time Inc., Hercik is responsible for Time Inc.’s state-of the-art, full service creative lab and content studio located in Brooklyn’s Industry City. The Foundry’s mission is to unlock the full potential of Time Inc.’s storytelling expertise, editorial know-how and creative spirit to help advertisers tackle today’s most demanding marketing challenges.
Hercik collaborates with editors, publishers, clients and agencies to develop strategic content that is rooted in data and insights and leverages Time Inc.’s heritage of storytelling. Anchored in the triad of authenticity, engagement and scale, the Foundry creates and distributes best-in-class content that entertains, enlightens and most importantly, connects consumers with brands.
Hercik also serves as the Creative Director for the Sports Illustrated Group where he retains his editorial roots, overseeing creative for one of media’s most iconic brands. He is a Time Inc. MVP Luce Award recipient and is responsible for the design of all Sports Illustrated products across a broad spectrum of print, mobile and digital environments. Just the sixth Creative Director in the history of Sports Illustrated, he helped architect the design templates and operational infrastructure to evolve the franchise from print-centric into a groundbreaking digital powerhouse. In the past few years alone, Sports Illustrated has launched more than a dozen award-winning digital and video extensions under his leadership.
Hercik joined SI in 2002 and rose through the ranks to become Creative Director. This appointment followed the debut of the critically acclaimed, wildly popular, Digital Edition of the magazine for the iPad. Following the launch, His team’s developed multiple Android OS and HTML5 apps for the tablet and Smartphone. He is also responsible for the design and voice of the iconic Swimsuit Issue franchise, which now reaches more than 130MM people through more than a dozen extensions in mobile, print, social, video, digital, experiential and this year…Virtual Reality.
Hercik has won an Emmy Award for Outstanding New Approaches – Sports Programming for his digital long-form titled, The Boy Who Saved Newtown. He has earned the Gold Medal of Excellence from the Society of Publication Designers and was recognized by the American Society of Magazine Editors for his digital products. He graduated from Moravian College in 1993 with a degree in Graphic Design and Advertising.
He currently lives in Pennsylvania with his wife, Natalee, and daughters Grace and Lilly.