Brian Beitler

Executive Vice President and Chief Marketing Officer, 

Lane Bryant, Inc.

Setting the Standard: An Unexpected Partnership

In one of the most highly anticipated magazine releases of the year, the 2016 Sports Illustrated swimsuit issue sent a powerful message – about body positivity. And the power of partnerships. Lane Bryant, the plus size retail chain for women and SI, the male dominated sports media franchise, together shattered a few stereotypes about beauty with the choice of swimsuit cover models. The partnership’s enormous success may be a welcome sign of a shift in culture that today’s audience is supporting. In an interesting side note, the idea grew from a conflict that originated at the 2015 Media Innovation Day!

About Brian Beitler

Brian Beitler is Executive Vice President and Chief Marketing Officer for Lane Bryant. He oversees the company’s brand strategy, marketing, store & digital presentation and visual merchandising, CRM, social and mobile initiatives, public relations, loyalty and private label credit card program. He also works in tandem with the company’s Strategy team to ensure Lane Bryant effectively leverages customer data and feedback as well as industry and competitive observations to drive strategy and marketing decisions.

He is driven by the belief that success comes most quickly to those who talk to and listen to their customers personally and first hand in-store and over the phone & email, and then combine those personal insights with traditional data to innovate your brand, customer experience, and marketing.

He has more than 20 years experience leading the marketing, ecommerce, and customer service functions across several nationally renowned brands. Prior to joining Lane Bryant in 2014, Brian was EVP & CMO at David’s Bridal (the world’s largest bridal manufacturer and retailer), SVP of Marketing at Kohl’s Department Stores, and has held senior management positions at Bath and Body Works, Toys R Us, and Mattel.

He currently serves on the boards of several industry organizations, including the NRF’s Retail Council, the Global Retail Marketing Association, and CRMC.

A graduate of the University of Utah with a Bachelor-degree in Marketing, Brian also holds an MBA from Brigham Young University. Brian is married with five daughters, and one son. He resides in Columbus, OH.