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Date: Wednesday, September 18
Time: 1:30-6 PM
Place: WBUR CitySpace, 890 Commonwealth Ave
Boston, MA

Media Innovation Day is where the brightest minds and industry leaders come together to explore the latest trends, technologies, and creative strategies that are shaping the future of media. Join thought leaders, innovators, and visionaries for a day packed with insightful sessions and unparalleled networking opportunities.

Speakers

  • Michelle Capasso

    Partner, Chief Media Officer, Connelly Partners

  • Mikayla Caprio

    Senior Director Partnerships and Agency Alliances
    Later

  • Caitlin Carroll

    Media Director II
    Liberty Mutual Insurance

  • Kristen DiCorleto

    Head of Marketing
    CVS Media Exchange

  • Shane Dwyer

    Head of Sales
    Lyft Media

  • Jaclyn Gaughan

    SVP, Group Media Director
    Mediahub

  • Gogi Gupta

    Founder
    Gupta Media

  • Sara Noel

    Group Account Director
    Gupta Media

  • Kara O'Brien

    Head of Brand Marketing
    Wayfair

  • Dana Pasciuto

    Senior Vice President, Creative Partnerships
    NBCUniversal

  • Femaris Pena

    EVP, Managing Director,
    Mediahub

  • Marissa Price

    Chief Client Officer
    Sightly

  • Jean Wang

    Creator and Founder
    Extra Petite

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Speaker Videos

  • Gogi Gupta Media Innovation Day 2024
  • Retail Media Evolution Navigating the New Frontier of Commerce
  • Content Creator Panel Media Innovation Day 2024
  • Wayfair & Bravo Case Study Celebrate Your Home For Housewives
  • Harnessing Data for Smarter Media Strategies
  • Mediahub Case Study Royal Caribbean Launches An Icon

Sponsors

Agenda

  • 1:30PM

    Registration

  • 2:00PM

    Opening Remarks

  • 2:15PM

    Keynote: State of The Media Industry

    Gogi Gupta, Founder of Gupta Media

  • 2:35PM

    Retail Media Evolution: Navigating the New Frontier of Commerce

    Delve into the strategic importance of retail media networks (RMN) as they move from being a supplementary revenue stream to a central component of retail and e-commerce strategies. Our expert panelists will discuss how retailers are leveraging first-party data to create personalized and targeted advertising experiences, driving both customer engagement and revenue growth.

    Moderator: Ben Downing, Global Managing Director - Havas Media

    Panelists:
    Kristen DiCorleto, Head of Marketing - CVS Media Exchange
    Shane Dwyer, Head of Sales - Lyft Media

  • 3:05PM

    Creator Economy Discussion

    Mikayla Caprio, Senior Director Partnerships and Agency Alliances - Later
    Jean Wang, Creator and Founder - Extra Petite

  • 3:30PM

    Networking Break

  • 3:50PM

    Wayfair & Bravo Case Study: Celebrate Your Home For Housewives

    From funky and bright to chic and all white, Bravo and Wayfair teamed up to inspire fans to personalize their spaces with a touch of Housewives glamour. At BravoCon 2023, the infamous event hosted by Bravo and NBCUniversal, Wayfair created an immersive experience for 10k+ daily fans.

    Kara O’Brien, Head of Brand Marketing - Wayfair
    Dana Pasciuto, SVP Creative Partnerships - NBCUniversal

  • 4:10PM

    Harnessing Data for Smarter Media Strategies

    Learn about the strategies and technologies that are transforming how data is utilized in media planning and execution today. Industry experts will discuss how they are harnessing data to optimize media spend, enhance audience engagement, and deliver measurable results.

    Moderator: Sara Noel, Group Account Director - Gupta Media

    Panelists:
    Michelle Capasso, Partner/Chief Media Officer - Connelly Partners
    Caitlin Carroll, Media Director II - Liberty Mutual Insurance
    Marissa Price, Chief Client Officer - Sightly

  • 4:40PM

    Mediahub Case Study: Royal Caribbean Launches An Icon

    Jaclyn Gaughan, SVP/Group Media Director - Mediahub
    Femaris Pena, EVP/Managing Director - Mediahub

  • 5:00PM

    Closing Remarks and Cocktails

Past Events

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