steve
Senior Director, Media
HP

Steve Calder

As Senior Director of Media, Steve leads media services for HP’s Americas region.

In this leadership role, he creates strategic platforms for all Printers and Personal Systems media efforts, in collaboration worldwide and regional marketing teams. He serves as the region’s lead on pan-HP media policy, investment and partnership issues and leads the relationship with HP’s media agency. Steve’s teams are also active in developing innovative business development partnerships with digital media and entertainment content creators.

Previously, Steve served as Chief Media Officer at Mullen, where he ran the agency’s media arm, known as Mediahub. Steve conceived and developed Mediahub in order to compete effectively within both the stand-alone media and integrated, full service environment. The innovative practice offered clients a powerful resource across the disciplines of media strategy, negotiation, analytics, digital, sports and entertainment marketing. Leading clients included LendingTree, match.com, Timberland, Four Seasons Hotels and Resorts, Orbitz, and XM Satellite Radio.

Before Mullen, Steve served as Managing Director for AKQA San Francisco. While there he played an active role in transforming the agency into a leading digitally focused global company.

Steve began his career in New York, serving in leadership roles for global agencies Benton & Bowles and Publicis, managing blue chip assignments including British Airways and Procter & Gamble.

Steve has been an active speaker over the years, including events such as ANA Conferences, Ad:Tech, and the Ad Club Symposium.

Steve has an MBA from the University of Connecticut and a BA from Hamilton College in New York State.