Best Use of Television

This award recognizes outstanding and creative use of Television Media. The Maven Awards Jury defines “Television” to include: television commercials, infomercials, or other use of television as the primary media.

Best Use of Radio

This award recognizes outstanding and creative use of Radio Media. The Maven Awards Jury defines “Radio” to include: radio advertising, radio underwriting or sponsorship, or other use of radio as the primary media, including both traditional broadcast and streaming radio platforms.

Best Use of Print

This award recognizes outstanding and creative use of Print Media. The Maven Awards Jury defines “Print” to include: newspapers, magazines, posters, brochures, fliers, direct mail, or any other printed forms of media.

Best Use of Out of Home

This award recognizes outstanding and creative use of Out of Home Media. The Maven Awards Jury defines “Out of Home” to include: billboards, public transit and bus shelter advertising, mobile billboards, and digital billboards.

Best Use of Digital Media

This award recognizes media plans that are driven by Mobile Media. The Maven Awards Jury defines “Mobile Media” to include: mobile or handheld devices, tablets, apps, advertisements, banners, video, click-to-buy, location-based features and services, MMS & SMS marketing, and in-game advertising. (Please note: “driven” implies that Mobile Media should be the main component of the media plan. Other media may be a part of the plan as well.)

Best Use of Mobile Media

This award recognizes media plans that are driven by Mobile Media. The Maven Awards Jury defines “Mobile Media” to include: mobile or handheld devices, tablets, apps, advertisements, banners, video, click-to-buy, location-based features and services, MMS & SMS marketing, and in-game advertising. (Please note: “driven” implies that Mobile Media should be the main component of the media plan. Other media may be a part of the plan as well.)

Best Use of Social Media

This award recognizes media plans that are driven by Social Media. The Maven Awards Jury defines “Social Media” to include: Facebook, Twitter, viral or word of mouth campaigns, YouTube, or any other social sharing platform. (Please note: “driven” implies that Social Media should be the main component of the media plan. Other media may be a part of the plan as well.)

Best Native Advertising Campaign

Best media plan utilizing native ad formats that attempt to provide valuable advertiser content seamlessly integrated with a publication’s online communities, overall improving the user’s experience.

Best Use of Branded Content

This award recognizes media plans that are driven by Branded Content. The Maven Awards Jury defines “Branded Content” to include advertising in the form of entertainment including TV content, web content, podcasts, etc. (Please note: “Driven” implies that Branded Content should be the main component of the media plan. Other media may be a part of the plan as well.)

Best Integrated Campaign

This award recognizes media plans that are driven by any integrated combination of media including television, radio, print, out of home, digital, mobile, social, new and non-traditional media, or branded content.

Best Use of New and Non-Traditional Media

This award recognizes media plans that are driven by New and Non-Traditional Media that do not fit into the above categories. The Maven Awards Jury defines “New and Non-Traditional” to include: emerging media, search engine marketing, in-game advertising, tablet advertising, and non-traditional use of traditional media. (Please note: “driven” implies that New and Non-Traditional Media should be the main component of the media plan. Other media may be a part of the plan as well.)

Best Plan for Campaign Spending $1M or Less

This award specifically recognizes outstanding and creative media plans with spending less than $1 million.

Best Use of Research and Insights

This award recognizes media plans that were significantly based on a specific insight from audience and/or marketing research and data.

Best Multicultural Campaign

This award recognizes media plans designed specifically to reach various multicultural markets.

Best Business-to-Business Plan

This award recognizes media plans focused on business-to-business efforts.

Risky Business Award

The purpose of this award is to recognize media plans that took a significant risk, went against the conventional media wisdom, and put a meaningful budget toward taking that risk. Examples would include reaching a new and unconventional audience, experimenting with a new media channel or vehicle, or generally taking a brand where it hadn’t been before from a media perspective.

Media All Star Award

This award recognizes a veteran media planner or buyer who has demonstrated an expert understanding of media planning and buying, who has contributed to the success and achievement of client goals, and who has imparted knowledge on the younger generation of planners and buyers.

Rising Star Award

This award recognizes an up-and-coming media planner or buyer under the age of 30 who demonstrates a keen understanding and insight into the strategy behind media planning and buying.