Effectv (A Comcast Company)

Advertising Strategy Manager (Sales Development) | Marketing

Posted by: Lauren Gallagher
Quincy, MA | Mid Level | Brand Side

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job Summary

Responsible for managing a specific pod (comprised of Advertising Strategists and Portfolio Strategists) within the Sales Development Team. Provides leadership and subject matter expertise in the sales vertical of either enterprise, retail, or automotive. Partners with Sales Development Managers, Creative Managers, and Sales Managers to help define and execute client specific strategies.

Job Description
Core Responsibilities

  • Ensures responsibilities are carried out according to proper policies and procedures and in accordance with the overall functional strategy.
  • Executes against the defined sales development process for either retail or auto vertical.
  • Facilitates sales materials and resources needs. Coordinates the distribution of sales materials and resources.
  • Constantly educates self on either retail or auto industry and keeps up on industry changes or trends.
  • Leads assigned advertising sales teams to understand and track schedules for major initiatives and advertising campaigns.
  • Client facing partner with Sales to represent solutions and recommendations to advertisers
  • Provides leadership to relevant Sales Development Teams consisting of ad strategists, portfolio strategists, and sales coordinators.
  • Interfaces with Advertising Sales and other departments to coordinate campaign strategies
  • Creates work performance standards. Remains available to Advertising Sales Team and resolves operational questions and issues.
  • Basic understanding of data analysis, with experience creating compelling stories from data.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience – think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff – be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team – make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System – a way of working that brings more employee and customer feedback into the company – by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what’s right for each other, our customers, investors and our communities.

Disclaimer:

  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education
Bachelor’s Degree

Certifications (if applicable)

Relative Work Experience 5-7 Years

Comcast is an EOE/Veterans/Disabled/LGBT employer.

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