Harvard University

Associate Director of Enrollment Marketing | Marketing

Posted by: Human Resources
Cambridge, MA | Mid Level | Agency Side | $69,000 - $116,000

Harvard University

Associate Director of Enrollment Marketing
Harvard Kennedy School
53937BR

Job Summary

Position summary

The Associate Director of Enrollment Marketing
will help define and lead the development and execution of Harvard Kennedy
School (HKS)’s master’s degree programs’ marketing strategy and related output.
Reporting to the Assistant Dean for Enrollment Services, the Associate Director
will work closely with colleagues in Enrollment Services (Office of Admissions,
Student Financial Services, and Registrar) in addition to Degree Programs and
Student Affairs (DPSA), DPSA Communications, the HKS Office of Communications
and Public Affairs (OCPA), research centers, and other HKS units to develop and
execute marketing strategies, including content creation and design, to support
the school’s outreach, recruitment, and yield efforts throughout the enrollment
lifecycle.

Harvard Kennedy School values and is dedicated
to building a diverse and inclusive community. We particularly welcome
applicants who are committed to inclusive excellence and will contribute to the
diversity of the HKS community.

General purpose

Reporting to the Assistant Dean for Enrollment
Services, the Associate Director’s role within Enrollment Services will focus
on marketing strategy, content creation, and design. The Associate Director
will broaden the school’s visibility and reach, supporting the school’s
objective to be a leader in recruiting, enrolling, and supporting a diverse and
talented graduate student body committed to public service.

The Associate Director will have digital
marketing expertise, graphic design experience, and a deep understanding of
content marketing and social media platforms. The Associate Director is
accountable for upholding quality, deadlines, and budget parameters for
creative deliverables while remaining in alignment with HKS’s primary marketing
messages, brand standards, and visual identity guidelines.

Job Code
CM0757 Marketing/Sales Mgmt I

Job-Specific Responsibilities

Position responsibilities

Support the school’s external marketing and
communications efforts-identify best ways to implement and execute the strategy
(70%):

  • Develop annual marketing and communication
    content calendar for Enrollment Services.
  • Identify and recommend latest trends, tools,
    and best practices in digital, print, and social media marketing outreach.
  • Work closely with the DPSA Associate Director
    of Communications and Marketing to identify editorial content needed to
    support marketing strategy.
  • Develop strategy for the HKS website, maintain
    and optimize webpages to ensure that they are up to date with the
    admissions cycle, and develop new pages based on emerging needs and new virtual
    events.
  • Manage the HKS Admissions blog. Identify
    timely topics, manage the editorial calendar, recruit bloggers, write and
    edit content, publish posts, and engage with prospective students.
  • Develop and oversee the master’s programs’
    admissions social media strategy and presence. This includes partnering
    with OCPA to coordinate social media activity and accounts as well as paid
    advertising campaigns on Facebook, Instagram, and LinkedIn.
  • Develop and execute email marketing strategy,
    and write other communications to prospective and admitted students.
  • Review SEO and other analytics regularly,
    develop reports, and make recommendations to the Assistant Dean to
    optimize web strategy.
  • Oversee video management in Enrollment
    Services, including uploading files to video platforms, managing closed
    captioning process, publishing videos on the HKS website, and sharing
    recordings.


Graphic design (15%):

  • Work intently to develop and enforce quality
    and standards protocols, and safeguard compliance with HKS and Harvard
    University brand guidelines.
  • Coordinate with colleagues representing
    Enrollment Services externally to ensure that HKS branding is presented
    accurately and meets Harvard University trademark policy.
  • Design layouts for social media posts and
    stories to promote upcoming events, key enrollment dates, and paid ads.
  • Design new marketing collateral as needed.


Additional marketing activities (10%):

  • Proofread and edit marketing and strategic
    communication content, including emails, brochures, letters, websites,
    applications, and event collateral.
  • Manage inventory of in-house marketing
    collateral and at vendor locations.
  • Support Enrollment Services staff as
    relationship managers for prospective applicants throughout the enrollment
    lifecycle, including providing timely content on easy to understand and
    access platforms.
  • Support other Enrollment Services programming
    and events as needed.
  • Participate in HKS communication committees.


Other duties as assigned (5%):

  • As needed, including supporting on-campus
    customer service efforts and other administrative duties.

Please submit a cover letter to be considered
for this position. Harvard Kennedy School will not offer visa sponsorship.

Additional Information

  • We regret that the Harvard Kennedy School does
    not provide Visa Sponsorship.
  • Harvard University requires pre-employment
    references and background checks.
  • Harvard University is committed to supporting
    a healthy, sustainable learning and working environment.


Given current COVID-19- restrictions, the
Associate Director may begin working remotely and later transition to working
on campus in the HKS offices after they reopen.

We will interview selected candidates
virtually-by phone or Zoom-until further notice. We continue to closely monitor
and adhere to evolving COVID-19 guidelines and restrictions and appreciate your
understanding and flexibility with our interview process.

Job Function
Communications

Sub Unit
————

Location
USA – MA – Cambridge

Department
Degree Programs and Student Affairs

Time Status
Full-time

Union
00 – Non Union, Exempt or Temporary

Salary Grade
057

Pre-Employment Screening
Education, Identity

EEO Statement
We are an equal opportunity employer and all
qualified applicants will receive consideration for employment without regard
to race, color, religion, sex, national origin, disability status, protected
veteran status, gender identity, sexual orientation, pregnancy and
pregnancy-related conditions, or any other characteristic protected by law.

 

Basic
Qualifications

Bachelor’s degree in marketing, communications,
journalism, or in a related field and a minimum of five years of experience demonstrating
increased responsibilities in the marketing and/or communications industries.

Additional Qualifications and Skills

Professional work experience in higher education,
nonprofits, or nongovernmental organizations. Excellent writing, editing, and
strategic messaging skills a must. Experience managing and executing
sophisticated digital marketing campaigns supported by targeted print
collateral. Proficiency in Technolutions Slate and/or Salesforce CRM and
Marketing Cloud, and related tools a major plus. Familiarity with marketing
analytics tools such as Google Analytics, Google Data Studio, and Google Search
Console. Experience managing a CRM such as Drupal and graphic design skills.
Experience building productive and positive relationships across departments.
Demonstrated ability to work within budget parameters.

Physical Requirements

Sitting for extended periods of time, reading or
in front of the computer.

Apply Here:  https://www.click2apply.net/Oay66gceNQGbCmjgI2xNN

 

PI137017260

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