Merge

Media Planner | Media

Posted by: Carol Taylor
Boston, MA | Mid Level | Agency Side

MERGEboston is a marketing services firm with deep domain expertise in financial services, life sciences, healthcare and pharma. We offer a full range of services including strategic planning, creative design, technology development, media planning & buying, and research & analytics.  We specialize in helping people make the most important decisions in their lives: those related to their physical health and financial wellbeing. We see it as an awesome responsibility, but one that we deliver with a big dose of camaraderie and fun. It’s an entrepreneurial environment, where every team member has a voice at the table and a chance to learn and sharpen new skills. 

We currently seek a Media Planner with 3-5 years of integrated media experience and a solid understanding of the full process from strategy and plan development, to execution and measurement. Core responsibility is planning and implementing media across digital and traditional channels. S/he is a self-starter, adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results and drive optimization.  

RESPONSIBILITIES

  • Planning and buying of paid media across digital, social, mobile, print, radio, television and out-of-home channels as needed
  • Researching potential media partners and evaluating opportunities
  • Collaborating with Creative team to develop breakthrough ideas and programs
  • Overseeing inventory procurement, including contracting, spec gathering, and ad trafficking
  • Managing in-market campaigns to ensure performance, delivery and optimizations are on track
  • Collaborating with Analytics team to ensure proper tagging, reporting, insights and optimization strategies are in place
  • Managing program budgets, invoicing and billing reconciliation

REQUIREMENTS

  • 3-5 years’ media planning and buying experience across digital/social/mobile, TV, radio, print and/or OOH
  • Curiosity about the ever-changing media landscape, and desire to share latest industry trends and developments with broader team
  • Exceptional communication and negotiation skills (written & verbal)
  • Proven ability drafting Points of View, strategic plans, and performance reports in a logical format/flow, being sure to detail strategic insights and learnings with clarity and purpose
  • Experience with ad servers and ad verification (e.g., DCM, TDD, Moat), including accurate campaign set up, creative trafficking, QA, optimization, troubleshooting and reporting
  • Experience with syndicated data sources and tools (e.g. GfK MRI, Telmar, Nielsen)
  • Detail-oriented and well organized
  • Effective time management skills – ability to prioritize and meet deadlines
  • Proficiency with Microsoft Excel and PowerPoint
  • Bachelor’s degree required

VALUES

  • Ability. Ability to bring the highest level of skill and competence.
  • Agility. To keep us flexible, nimble and incredibly responsive to client and market demands.
  • Humility. Constant seekers of new ideas, amazing collaborators and builders of those around us.

MERGE embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Merge does not publish our salary information. Any salaries posted online are estimated ranges provided by external job sites and are not a reflection of our actual salary ranges.

 

Apply Here