Paid Search & Analytics Specialist | Media
Posted by: KSV Recruiter
Burlington, VT |
looking for a Paid Search and Marketing Analytics specialist. In this dual
role, you will develop and execute Paid Search campaign strategy across
multiple accounts and platforms. You’ll manage the campaigns on a day-to-day
basis and optimize for best performance.
Additionally, you’ll support the
agency’s analytics practice by analyzing clients’ website activity in Google
Analytics. You will be a resource for
marketing analytics and the agency go-to for technical analytics support.
Search Job Responsibilities:
with clients and internal agency teams to determine campaign objectives,
establish search-specific key performance indicators, adhere to best practices and
- Strategize, implement, and manage paid search
campaigns on Google Ads and Bing ads, familiarity with Yahoo! a plus
and continually expand keyword lists and Paid Search ad copy
strategies and implement tactics for cross channel remarketing utilizing custom
website audiences and RLSA
and manage daily and monthly campaign budgets
success against client goals via ongoing optimization based on performance
client-facing Paid Search reports or provide Paid Search performance data for
multi-channel client reports
with Media Buying team to pull and analyze campaign analytics data for
- Set up
accounts, custom reports, dashboards, events, and goals in Google Analytics
and deploy marketing tags in Google Tag Manager
agency systems and practices to ensure ongoing industry leadership
Desired Skills &
years of experience in search engine marketing and campaign analysis
years of experience in Google Analytics, Google Tag Manager, and Data Studio; Google
certification is a plus
quantitative analytical skills and aptitude including intermediate to advanced
interpersonal skills, including extremely strong written and verbal communication
problem-resolution skills including the ability to think creatively in the
development of ideas/solutions
in SEO is a plus but not required
Who is KSV?
is a full-service, data-driven marketing and advertising agency. With offices in New York, NY, and Burlington,
VT, KSV has partnered with organizations for over 40 years, building effective
marketing programs that deliver on communication and business KPIs.
is a WBENC-certified, women-owned B Corp.
must be eligible to work in the United States to be considered for this role.
We are an EOE and do not discriminate against applicants due to race, age,
ethnicity, gender, religion, national origin or veteran status or on the basis