Hatch Awards 2025 | The Ad Club

The 64th Hatch Awards Show

Judging is in progress

Show: Thursday, October 23, 2025
Big Night Live
110 Causeway St, Boston, MA 02114

A History of 64 years of brilliant Hatch work
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Sixty-four years ago, the leading minds of Greater Boston’s advertising scene sparked a tradition—one that would shine a spotlight on the very best creative talent in the industry. When it came time to name the event, they chose to honor a figure who embodied the spirit and values of The Advertising Club. The choice was clear and unanimous: Francis W. Hatch.
Francis—known to many as Frank—launched his remarkable 40-year career at the Boston office of Batten, Barton, Durstine & Osborn (which would later rise to global acclaim as BBDO). More than just a pioneer in advertising, he was a poet, playwright, songwriter, and storyteller who captured the world around him with a unique voice and enduring charm.
Beyond his professional brilliance, Frank was a humanitarian at heart. He dedicated himself to public service, giving generously of his time and talents to the Red Cross, the Red Feather, the Boston Symphony Orchestra, and countless other causes. He believed deeply that advertising should do more than sell—it should serve. His passion left a lasting imprint, and that spirit of inspiration continues to ripple through our industry today. At a time when we crave inspiration more than ever, we’re thankful to still feel his influence.
Over the past six decades, The Hatch Awards have taken on many shapes—live judging, grand galas, wild nights at The House of Blues—but one thing has never changed: the phenomenal work born from this fiercely talented creative community.
Hatch is more than an award show. It’s where creatives gather, where glasses clink, and where we come together to celebrate, reflect, and revel in the industry we hold dear. And come 2025, we can’t wait to do it all again—with you.

Meet The Judges

Charlie Tournat

Creative Director,
Preston Spire
Chris Robertson

Creative Director,
Scotch&Water
D’Arcy O’Neill

Creative Director,
WIP
Dafna Garber

Group Creative Director,
Reality Labs
Dan Rosenberg

Associate Creative Director,
Amazon/Freelance
Dave Banta

Founder,
Trewpe
Gary Greenberg

Chief Creative Officer,
Brownstein
Mark Radcliffe

Freelance Writer
Mik Manulik

VP/Group Creative Director,
The Martin Agency
Nancy Vaznonis

Executive Creative Director
Rachel Mooney

Creative Director/writer,
Freelance
Rafa Segri

Head of Creative,
Doordash
Sanja Dardagan

Associate Creative Director,
VML
Stephen Leps

Brand and content strategist,
IBM
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First Lastname

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Member blurb here...

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2025 Guidlines

Who May Enter

The Hatch Awards are open to any creator, brand, agency/in-house agency or company who is based in New England or who’s client is based in New England. Once that criteria is met entry is based on the requirements by category.
What May be Entered

- Any advertising, design, direct, or interactive materials first published, broadcast, distributed, or posted between January 1, 2024 and December 31, 2024.
- The creative must be work from a New England-based agency or for a New England-based client.
- The entry must be submitted exactly as published/aired/released and not modified for entry.
- The entry can not be speculative or conceptual advertising.
- Be sure there is no reference to your Company or any contributing creative Companies in any digital or physical materials (except in the case of self-promotion or if the reference existed in the original execution).
- By entering, you confirm you or your client own all applicable legal rights for all media included in your entry.
Submissions

- You may enter your work in as many categories as are applicable.
- If it does not fit the category however, The Hatch Committee and The Ad Club reserves the right to re-categorize or remove any entries.
- Such entries will be placed into their appropriate category as defined in the Call for Entries. Any piece that is moved by the Committee may be done so without notification.
- If your submission is rejected completely, you will be notified and your entry fee reimbursed.
- For all categories, entrants may include a brief video explanation and/or supporting documents in addition to other materials explaining their entry, but it is not required.
File Formats and Specs

For all work, make sure your company/agency name as the creator of the work is not included anywhere on or in the files.

Video:
- We no longer accept only URL submissions. A file is required. However you may submit both if you desire. Please do not host files on a website that identifies the individuals or agency submitting.
- Format: MP4 or MOV
- No slates
- Max size: 1GB
- Length: align with category requirements
- Please submit a thumbnail image that represents your video format: PNG
- Case films: 1) max length 2 minutes; 2) please also provide a :30 sec version for use in the show should you win. These can be used in any category.

Audio:
- MP3 plus PDF of script

Print:
- PDF or JPEG

Submission Explanation (optional for some entries):
- PDF

Award Categories

We are always striving to keep the categories aligned with the work being done today. Please download and read this year’s listing carefully as some categories have been retired and others have been revised or renamed.
We have new categories as well for:

Best Use of AI in Creative
Branded Partnerships
Life Sciences Multi-Platform Campaign
Life Sciences Video Long Form

Specialty Awards

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Business Logo

First Lastname

Position

Address

Business

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Member blurb here...

Link

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Meet The Judges

2025 Guidlines

Award Categories

Hatch 63 Recap Video

Past Events