Any advertising, design, direct or interactive materials first published, broadcast, distributed, or posted between May 1, 2019 and July 1, 2020 may be entered for a Hatch Award. The creative concept must have roots in New England, whether it be work from a New England-based agency or for a New England-based client.
For additional details, please download the Hatch Entry Kit.
Any and all advertising where the design drew consumers to the brand. These submissions can include everything from logos, to websites, to physical structures, to complete packaging and 3D application. Both campaigns and single entries accepted.
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Exceptional use of and design for all types of print media. Entries in this category can be magazines, posters, catalogs, books, newspaper ads. Anything that creates a big impact on a page. Both campaigns and single entries accepted.
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It might make you laugh, it might make you cry, but either way you remember it. Any campaign or single piece of work where film/video is the primary format. This includes both long and short form.
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Any online or virtual experience, including apps, web tools, websites, platforms, or technological thinking that connects the consumer back to the brand. Both campaigns and single entries accepted.
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These ideas are where the media plays as important a role as the message. One cannot be separated from the other. All media types and executions are accepted.
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Creative that mobilizes people behind a shared purpose. Any form of advertising that worked to change a habit or change an opinion, and created positive results.
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Show us how you blew up a brand’s awareness, and the fresh ideas you brought to a business. Podcasts, TikTok, branded entertainment, media partnerships… any creative or media execution whose goal was to amplify a brand message or platform. This category recognizes big thinking, big ideas, and big awareness.
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This is for the out-of-home work that that stopped consumers in their tracks, and engaged them in an out-of-home environment. Entries in this category can be anything from a simple billboard, to a pop up environment, to an art installation.
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This submission should be a case history of the one campaign your agency or in-house brand team created in the past year that represents your agency at its best. It will include any platform, media, execution and integration that represents the success story. Only one winner will be chosen in this category.
Unlike in past years, everyone will not be automatically entered in this category. It must be submitted as its own entry.
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The Hatch Awards have stood the test of time, and now we want to honor the client-agency relationships that have as well. Whether a current or former client, this award recognizes those who beat the industry odds and transformed business together for years, creating successful campaign after successful campaign.
Entries in this category will be a case study, written in PDF format or presented in one video, that details why the relationship was so successful, shows the work that came out of it, and demonstrates how you transformed the clients’ business together.
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Nominate a local creative legend or a personal mentor, who has been a driver of others’ success. Detail why they have had an influence on both the creative industry and on those around them personally. Examples of their work are strongly recommended.
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Strongly Recommended:
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The only thing more important than The Hatch Award’s history is its future. Nominate a student or interns who exemplifies the next generation of thinking. This is their work either in school or created while at an internship. These are not full-time agency employees.
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Strongly Recommended
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At least 1, but no more than five, entries of work in any media. Both single entries and campaigns accepted.
All work submitted in these categories must be speculative. All students still enrolled in college are eligible, as are students of The Ad Club classes and other professional development programs. Work in the Student category is ineligible to be entered in any non-Student category, and vice versa. Work made while employed as a full-time creative is not eligible.
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