Executive Creative Director, Mischief
Bianca Guimaraes is an Executive Creative Director at Mischief. Previous to Mischief, Bianca was an SVP Creative Director at BBDO NY, where she ran the Sandy Hook Promise account, as well as Macy’s and BBDO’s anti-bullying efforts in partnership with Monica Lewinsky.
Bianca has been named as one of Business Insider’s ‘30 Most Creative People in Advertising Under 30’ in 2012, 2014, 2015 and 2016. Adweek included her among its “Creative 100;” the One Show and the 3% Conference named her as one of their Next Creative Leaders; and most recently, she has been featured on AdAge 40 Under 40’s list.
Her work has been nominated for an Emmy twice and has won more than 100 awards. She has been invited to judge Cannes, D&AD, Clio, One Show, LIA, AICP, The Webbys, Kinsale Shark, New York Festivals, among others.
Ultimately, she hopes her achievements can encourage more young women to consider advertising as their profession and inspire women in the business to see a future in it.