REEBOK AND VENABLES BELL & PARTNERS WIN BEST OF SHOW AT 59th ANNUAL HATCH AWARDS
BOSTON, MA – The 59th Annual Francis W. Hatch Awards, presented by The Ad Club, announced the 2019 winners for creative excellence in advertising last night at The House of Blues in Boston, to a crowd of nearly a thousand. The Hatch Awards are New England’s most prestigious awards for creative branding and marketing. With awards categories ranging from print to TV, broadcast to digital, and mobile to web-based content, the Hatch Awards continued in its tradition of celebrating the very best in advertising in the region. Nearly 850 creative pieces from New England-based brands and agencies were entered for consideration.
For the first time, advertising agency Venables Bell & Partners took home the coveted Best of Show award for Boston-based client Reebok, for achievement in videography with “Storm the Court.” Part of Reebok’s “Sport the Unexpected” campaign, the spot’s originality drew worldwide attention and sparked global conversation.
Hill Holliday was another notable winner, taking home the largest number of Hatch Bowls, with a total of 23. This included 5 gold, 7 silver and 11 bronze. Allen & Gerritsen also won an impressive 15 Bowls.
Other companies with strong showings included Arnold Worldwide, Full Contact, MMB, MullenLowe, and Sleek Machine.
Said Kathy Kiely, President of The Ad Club, of this year’s awards: “We celebrated our industry as a force for good. This year’s winners pushed us to consider the work we do as a means for real, positive social and cultural change. They haven’t just done good work – they have done good.” Notable cause-related campaigns included Publicis Sapient’s “Project #ShowUs” for Dove, MullenLowe’s “Be a Masshole” for Supporting Yes on Question 3, and Hill Holliday’s “Special Olympics: Tyler” for Bank of America.
By the end of the night, 177 Gold, Silver, and Bronze Awards were presented to ad agencies, in-house creative shops, and students. For a full listing of this year’s judges, winners, and their accompanying work, visit www.theadclub.org/hatch59.
ABOUT THE AD CLUB
The Ad Club is the trade association for the companies at the intersection of technology and branding. Focused on networking, education, professional development, advocacy, and diversity, The Ad Club presents over 40 events and programs every year. Legacy events like the Hatch Awards, Women’s Leadership Forum, Media Auction, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape. The Ad Club’s membership represents the best in class advertising agencies, media companies, and brands in the New England region. For more information on The Ad Club visit www.adclub.org.
For details and information contact:
President The Ad Club
22 Batterymarch Street
Boston, MA 02109
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