Patrick Jong

VP Experiential
Giant Spoon

When the agency hired him back in 2017 to spearhead the development of its experiential department, they not only took a big bet on immersive experiences as a medium but catapulted a sea of change that would take part in the industry at large.

As VP of Experiential at Giant Spoon, Patrick leads teams in both the New York and LA offices to create Cannes award-winning experiences that transport fans to the center of films’ narratives. You’ve seen his work dominate headlines over the past few years: HBO’s Game of Thrones at SXSW, HBO’s SXSWestworld, Warner Bros.’ Ready Player One activation, and Blade Runner 2049’s totally immersive experience at 2017 San Diego Comic-Con.

Moreover, his department’s work is bringing home titles for the agency like Adweek’s Breakthrough Agency of the Year, MediaPost’s Creative Agency of the Year, and Fast Company’s World’s Most Innovative Companies, and more.

Prior to joining Giant Spoon, Patrick was a senior producer and account director at Pop2Life (now CNX), Conde Nast’s creative and experience marketing agency, where he produced the inaugural Food Network in Concert at Ravinia and led activations for numerous entertainment brands including NBC, AMC, and Nickelodeon, among others. Previously, he was an Event Producer and Marketing Director at Food Network’s South Beach Wine & Food Festival.