Jeanie Caggiano

EVP/Executive Creative Director
Leo Burnett

Jeanie Caggiano currently heads creative on Leo Burnett for UnitedHealthcare, Allstate Insurance, The Allstate Foundation, Campbell’s, Purina, Feeding America and more. There’s nothing she loves more than a hard problem, and it shows. She’s spent an entire career making gold out of lead.

Jeanie is perhaps best known for her work on Allstate: the charming and destructive Mayhem and the “Our Stand” campaign, featuring actor Dennis Haysbert.

She also wrote UnitedHealthcare’s humorous “Ways In” brand campaign, which won Gold at Cannes in 2016.  She’s run the UnitedHealthcare account as both Business Lead and Executive Creative Director.

Leading large, integrated creative teams on many Fortune 100 brands, Jeanie has contributed to brand strategy, innovation, new product development, brand look/tone/feel, customer experience, acquisition, DR, local marketing, digital and social of every kind (OLV, content, DCO, etc.) Hispanic, African-American, LGBTQ, Corporate Advocacy, ambient and events.  As well as traditional broadcast, radio, OOH and print. The ability to champion ideas through highly-siloed corporations is a special skill of hers; she’s as good connecting with a CEO as she is with a janitor.

Over her career, Jeanie has also created memorable and award-winning work for Hallmark Cards, Eli Lilly, McDonald’s, Disney, Exclusive Resorts, Peace One Day, Choice Hotels, Procter & Gamble, Kelloggs, Pfizer, Kraft, Diageo and Morgan Stanley.

A member of the 2016 Cannes Lions Outdoor Jury, Jeanie has also judged film and direct at the One Show, chaired the OBIE Awards jury, judged London International and the Facebook Awards and more. She was honored as a Working Mother of the Year by SheRunsIt in 2019.

Jeanie has a Bachelor’s in Speech and a Master’s in Advertising from Northwestern University.  A published poet, dahlia grower and wannabe ballerina who has taken class every week for decades, Jeanie lives on Chicago’s North Shore with her husband, Jerry, her children Zoe and Enzo, and the family’s English Bulldog, Exie.