Managing Director, Cultural Impact Lab
The Martin Agency
Work that transcends culture. That’s what you get with the lightening-in-a-bottle PR mind and personality of Jaclyn Ruelle. A 15-year industry vet with an earned-first approach that’s catapulting brands into the hearts and minds of consumers. Still talked about, Jaclyn was the strategic storyteller behind one of the most famous viral campaigns,”World’s Toughest Job,” by American Greetings.
Passion for great work and a tenacious work ethic put Jaclyn on the fast track, earning SVP in five years and delivering some of the most impressive accomplishments MullenLowe has seen from PR since its inception. For nine years she led breakthrough cultural buzz and award-winning work at MullenLowe across clients like JetBlue, American Greetings, Feld Entertainment, Zappos and more—earning four Cannes Lions, multiple Effies, PR Week US and Global awards, Global Sabres and PRSA Silver Anvils.
In 2015 Jaclyn was named to Holmes Report’s Innovator 25 and Boston Business Journal’s 40 under 40. She led MulleLowe PR to be named Holmes Report’s Global Creative PR Agency of the Year in 2018 and in 2019, AdWeek’s named her to Creative 100.
Cutting her teeth with The Meridian Group in Virginia, she led athlete PR for the STIHL TIMBERSPORTS Series with ESPN while also supporting a wealth of travel and tourism accounts. From there, she landed at Boston-based boutique, CGPR, partnering with the world’s leading outdoor sports brands like GORE-TEX, Yakima, Eastern Mountain Sports and Perfect Pushup. She also worked across accounts for Liquid Wrench, d-CON, and Brown University sleep device start-up, Zeo, at Schneider and Associates.
Now at The Martin Agency, a return to her Virginian roots, she has created the first-ever Cultural Impact Lab, deploying earned media to the forefront of innovative, cultural storytelling across various clients including Buffalo Wild Wings, CarMax, GEICO and Land O’Lakes, to name a few. Her vision for The Lab? A fusion of specialists across not only earned media, but combined with comms strategy and paid media experts to create magnetic campaigns engineered for global impact. She’s only three months into the gig, and already tripled her team in size. Bold and confident, Jaclyn inspires brands to take leaps of faith that grow the industry as we know it.