Germán Rivera Hudders
I was born and raised in paradise, a.k.a. Puerto Rico. Which means I have a great understanding of reggaetón , and no understanding of seasons.
When I was 19, a Starbucks commercial, Glen , convinced me that advertising was probably a lot more fun than architecture. I immediately switched majors, marking the start of my advertising career as well as the start of many more questionable decisions.
After finishing my bachelor’s degree in Advertising, I spent three years at Puerto Rico’s top digital agency, Pixelogic, back when Facebook was often called “the future” instead of “somewhere for moms to overshare about their children.”
Eventually I decided to move to Miami and attend Miami Ad School. As part of my Copywriting program I did a three-month internship in Amsterdam at Beyenmeyer followed by another internship in Spain at McCann. It was during this time that I experienced the worst breakup of my life: leaving my true love, Spain.
Finally, I moved to New York to work as a copywriter for Droga5. There I met a lot of talented people, learned a whole lot, had my best and worst productions, won some awards and eventually asked myself “Am I good or is it just the agency?” so I decided to find out.
In a leap of faith, my art director and I decided to take a job at an agency called Bullish, where we would be the first full-time creative team aside from our Creative Directors. Two years later, we had built a 90’s hip-hop cab for Nike and Fat Joe, produced our first Super Bowl spot, and a 2 minute period film about the first economic bubble in the Netherlands. So, I guess it wasn’t just the agency…
The 2018 Winners
Make sure to check out all of last year's winning work! You can search and sort by agency, client, award level and name. This is a great place to get inspired by some of New England's brightest creative minds.