2019 Hatch Award Categories

A digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.

  • Audio: .MP3 PLUS the script

Commercials promoting consumer or business products or services (both broadcast and streaming radio ads will be accepted).

  • Audio: .MP3 PLUS the script

Individual commercials promoting consumer or business products or services (both broadcast and streaming radio ads will be accepted).

  • Audio: .MP3 PLUS the script

Creative executions that fuse advertising and editorial content as a way to communicate a brand’s message or values to its target audience. Branded Content can have appeared in any media form. [All Media].

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

At least three, but no more than five, samples of the logo execution, such as letterhead, envelope, business card, animation, flash execution, out of home, etc. for any company, including non-profit organizations.

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

Logo designed for any company or brand.

  • Print: PDF or JPEG

At least one, but no more than five, self-promotion creative executions in any media for an individual or freelance professional. [All Media].

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

Print or digital annual report for a company, including non-profit organizations.

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

At least three, but no more than five, creative messages designed and placed to reach a business. For example, business and industrial products and services aimed at retailers, distributors, brokers, dealers, jobbers, advertising agencies, etc. [All Media].

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

Creative messaging designed and placed to reach a business. For example, business and industrial products and services aimed at retailers, distributors, brokers, dealers, jobbers, advertising agencies, etc.

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

At least one, but no more than five print or digital brochures, sales kit, catalogs or materials for any audience or company.

  • Print: PDF or JPEG

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

At least one, but no more than five, creative executions developed for managing and orchestrating all internal and external communications aimed at promoting or reaching a goal for the company.

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

At least three, but no more than five best use of crowdsourcing tactics to creatively produce content that mobilizes people behind a shared purpose and makes a change in thought or behavior to benefit a product or campaign. [All Media].

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

Best use of crowdsourcing tactics to creatively produce content that mobilizes people behind a shared purpose and makes a change in thought or behavior to benefit a product or campaign. [All Media].

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

At least three, but no more than five, pieces of marketing created on behalf of a brand for a greater cause.

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

A website created for a non-profit cause or NGO, including public service and educational advertising.

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

At least three, but no more than five, creative executions produced for a non-profit organization for the purpose of the public good. Public Service does not attempt to sell product or promote a corporate image. [All Media].

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

Any creative execution produced for a non-profit organization for the purpose of the public good. Public Service does not attempt to sell a product or promote a corporate image. [All Media].

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

At least three, but no more than five, digital ads of any size, designed for web.

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

  • Photo: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

Digital ad of any size, designed for web.

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

  • Photo: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

At least three, but no more than five, rich media banners, interstitials and superstitials, any size media unit, that use rich media (Flash, rollover/click-to-expand technologies, video, etc.) to encourage interaction.

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

Rich media banners, interstitials and superstitials, any size media unit, that use rich media (Flash, rollover/clickto- expand technologies, video, etc.) to encourage interaction.

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

Entries in any media type featuring outstanding executions of Illustration or Animation as a key component to the creative.

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

Entries featuring outstanding use of original or positioned Music as a key component to the creative.

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

Entries in any media type featuring outstanding executions of Special Effects or Photo Editing as a key component to the creative.

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

Entries featuring outstanding Videography as a key component to the creative.

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

Any design for brand & communication, packaging, print/ publishing, outdoor work.

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

Creative activations that target a physical interaction or engagement between a brand and its target audience (the consumer), with the goal of eliciting an emotion, action, or response. Entries in this category could include guerilla, mobile, pop-up, sports, and entertainment activations. [All Media].

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

Live events that create engagement between a brand and its target audience (the consumer). The goal of the engagement is to elicit an emotion, action, or response from the target audience. Entries in this category would include events such as conferences, product launches, and special events.

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

Any physical environment, space, or experience that connects the brand with the consumer that does not categorize as a Live Event or Consumer Activation. [All Media].

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

At least three, but no more than five pieces that use media vehicles in a new or exciting way to execute their message. In this category the medium is very much part of the creative.

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

A single piece that uses a media vehicle in a new or exciting way to execute its message. In this category the medium is very much part of the creative. [All Media].

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

This category is specifically designed or “big idea” branding projects and formats that don’t necessarily fit into other categories. Entries in this category must be larger brand ideas that go beyond traditional advertising (i.e., something that will take the judges by surprise). [All Media].

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

At least one, but no more than five, interactive apps developed specifically or mobile media across the same creative campaign. Including mobile, desktop, social and widget apps. Games created with the purpose of promoting a brand.

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

Social media programs that did not receive paid placement or a budget, and received only organic reach. Comprised of at least one, but no more than five creative executions, designed to create an experience and engage with online communities to generate exposure, opportunity and sales.

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

  • Photo: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

Paid social media advertising, which received paid placements or boosts. Comprised of at least one, but no more than five creative executions, designed to create an experience and engage with online communities to generate exposure, opportunity and sales.

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

  • Photo: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

At least three, but no more than five social initiatives or executions that utilize a celebrity, social ambassador, or social influencer in order to engage.

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

At least three, but no more than five, mobile first creative executions developed.

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

Mobile First creative execution developed.

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

Social media campaigns that span multiple social platforms, and are comprised of at least one, but no more than five creative executions, designed to create an experience and engage with online communities to generate exposure, opportunity and sales.

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

Campaigns involving multiple formats (i.e. print, television, interactive, viral, video, social, radio, etc.) that fall under a singular, cohesive brand message promoting any one company, product, or service, including public service. Submissions must be a cohesive integrated idea across various formats. [All Media].

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

At least three, but no more than five, pieces of printed or digital outdoors and transit posters, billboards, 2-sheets, car cards, TDI posters, bumper stickers or advertising posters.

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

Printed or digital outdoor and transit posters, individual billboard, 2-sheets, car cards, TDI posters, bumper stickers or advertising posters.

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

At least three, but no more than five, single magazine ads, in any size, appearing in general consumer magazines.

  • Print: PDF or JPEG

Single magazine ads, any size, appearing in general consumer magazines.

  • Print: PDF or JPEG

At least three, but no more than five, magazine ads, spread size, appearing in general consumer magazines. (Continuous-page advertisements are to be submitted in this category if the advertiser is identified on only one portion of the ad.)

  • Print: PDF or JPEG

Single magazine ads, spread size, appearing in general consumer magazines. (Continuous-page advertisements are to be submitted in this category if the advertiser is identified on only one portion of the ad.)

  • Print: PDF or JPEG

At least three, but no more than five, single newspaper ads, any size. (Ads from Sunday supplements are to be entered in the Consumer Magazines category.)

  • Print: PDF or JPEG

Single newspaper ads, any size. (Ads from Sunday supplements are to be entered in the Consumer Magazines category.)

  • Print: PDF or JPEG

At least three, but no more than five, creative executions designed to stimulate on-site purchase. For example, packaging, labels, shopping bags, in-store signage, counter cards, aisle displays, and 3-dimensional or freestanding displays for any audience.

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

Physical creative messaging designed to stimulate on-site purchase. For example, packaging, labels, shopping bags, in-store signage, counter cards, aisle displays, and 3-dimensional, digital, or freestanding displays for any audience.

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

At least three, but no more than five, posters with a creatively related concept.

  • Print: PDF or JPEG

Individual poster with a creatively related concept.

  • Print: PDF or JPEG

At least three, but no more than five, entries of work in any media. All work submitted in these categories must be speculative. All students still enrolled in college are eligible. Work in the Student category is ineligible to be entered in any non-Student category, and vice versa. Entrants in this category cannot have worked in the creative field or more than 1 year. [All Media].

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

Single entry of work in any media. All work submitted in these categories must be speculative. All students still enrolled in college are eligible. Work in the Student category is ineligible to be entered in any non-Student category, and vice versa. Entrants in this category cannot have worked in the creative field or more than 1 year. [All Media].

  • Print: PDF or JPEG

  • Video: .MOV or .MPG (no slates) PLUS the script, and six stills

  • Audio: .MP3 PLUS the script

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

At least three, but no more than five, individual commercials promoting any product or service, where the client’s production budget was under $50,000.

  • Video: .MOV or .MPG (no slates) Script OPTIONAL, and six stills

Individual commercials promoting any product or service, where the client’s production budget was under $50,000.

  • Video: .MOV or .MPG (no slates) Script OPTIONAL, and six stills

At least three, but no more than five, individual commercials promoting any product or service. TV that runs in a national spot market is considered national TV.

  • Video: .MOV or .MPG (no slates) Script OPTIONAL, and six stills

Individual commercials promoting any product or service, either corporate or retail. TV that runs in a national spot market is considered national TV.

  • Video: .MOV or .MPG (no slates) Script OPTIONAL, and six stills

At least three, but no more than five, individual commercials promoting any regional product or service, that are produced and aired solely for regional promotion (note: this does not include regional tagging on otherwise national spots).

  • Video: .MOV or .MPG (no slates) Script OPTIONAL, and six stills

Individual commercials promoting any regional product or service that are produced and aired solely for regional promotion (note: this does not include regional tagging on otherwise national spots).

  • Video: .MOV or .MPG (no slates) Script OPTIONAL, and six stills

A campaign comprised of at least three, but no more than five, videos each 1 minute in length or longer, produced exclusively for digital media.

  • Video: .MOV or .MPG (no slates) Script OPTIONAL, and six stills

Video 1 minute in length or longer produced exclusively for digital media.

  • Video: .MOV or .MPG (no slates) Script OPTIONAL, and six stills

A campaign comprised of at least three, but no more than five, videos each under 1 minute in length, produced exclusively for digital media.

  • Video: .MOV or .MPG (no slates) Script OPTIONAL, and six stills

Video under 1 minute in length produced exclusively for digital media.

  • Video: .MOV or .MPG (no slates) Script OPTIONAL, and six stills

A website created for the primary purpose of explaining and selling products and/or services. Tangible or virtual products or services including electronics, cars, clothing, footwear, equipment, applications, games and/or software. Site must include the ability to purchase the product and/or service.

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

A website or blog created to distribute a non-tangible product including news, advice, opinions, reviews and/or independent editorial.

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

A website created by an agency, individual or group for the purposes of promoting themselves.

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

A website created to bring together a group of people to engage in dialog and/or collaborative experiences.

  • Interactive: URL PLUS login information for password protected sites, and six screen grabs

The 2018 Winners

Make sure to check out all of last year's winning work! You can search and sort by agency, client, award level and name. This is a great place to get inspired by some of New England's brightest creative minds.