Chief Creative Officer, FCB New York
Ari is the Chief Creative Officer of FCB New York, helping to turn around the office with work that is already getting noticed and awarded by the industry for Nestle Waters, FDA and a gun safety message called Student Body Armor.
Prior to FCB, Ari spent 13 years at Grey New York where he contributed, in no small part, to the agency’s success, being named Agency of the Year in 2013 & 2015.
His most notable contributions were fathering the E*TRADE Baby, creating the most loved advertising campaign in the country two years in a row for Dairy Queen, making Canon a fixture in Hollywood and in Cannes, scoring record sales for DIRECTV, intercepting the Superbowl for Volvo and taking on the issue of gun control. But most importantly, Ari grew his team’s revenue by more than six times over in just five years, all while winning a total of 43 Cannes Lions (across 12 different disciplines), not to mention Effies, Emmy’s and even a shortlist at the Oscars.