Executive Creative Director, VML
Tony’s success comes from his ability to bring both a high level of inspirational and strategic thinking while being pragmatic in respect to user behavior and clients’ business needs. Beyond driving towards award-winning creative by finding the balance between user needs and elevating the design approach, Tony is a strong leader in business development, managing senior client relationships, and agency management relationships.
Tony joined VML in 2004 and has applied his experience to design user-centered solutions for global brands such as Gatorade, Tropicana, Burger King, Wonder Bread, Sears, Colgate-Palmolive, Sprint, AMC Theatres and the Dr Pepper Snapple Group. As a thought leader, his design methods have focused on the future state of programatic and automated publishing of digital experiences to maximize delivered value to the market.
Tony won his first Cannes Lion with Gatorade’s Everything to Prove, followed by a silver and shortlist for additional Gatorade work. He has earned additional recognition from top international shows, including CLIO Awards, Effie Awards, Facebook Awards, London International Awards, New York Festivals, One Show and Webby Awards.
A native to the Kansas City area, Tony is a graduate of Kansas State University and worked at eCollege as an Interactive Design Director prior to joining VML.