Co-Founder & Chief Creative Officer, We Believers
Gustavo currently serves as president of the US Hispanic Creative Circle.
He started his career as a copywriter in 1998. Before starting We Believers, Gus was Creative Director at La Comunidad for eight years and CCO at The Vidal Partnership. During those years he worked for brands that included Heineken, Corona, Modelo, VW, Volvo, Unilever, Kraft, Citibank, Subway, Rolling Stone, MTV, and Best Buy.
He previously worked at the most creative agencies in Argentina (Aglla & Baccetti Lowe, Vega Olmos Ponce and DDB) until he moved to the US in 2002, to work at Y&R Miami leading regional projects for Sony, Dell and KFC.
His work has been recognized by all the international awards shows including Cannes Lions, The One Show and D&AD. On the national level, he won several best of shows in the US Hispanic Market Awards.
He has also been part of the jury of international awards shows such as Clios, Andys, FIAP, Ojo de Iberoamérica, Radio Mercury Award and El Sol.