EVP, Director of Analytics, Trilia
Seb, an agency leader with over 20 years’ experience, has seamlessly traveled between media strategy planning and analytics over the years. He now leads the analytics team at Trilia/Hill Holliday. He has been with Trilia/Hill Holliday since 2001. Previously, Seb worked at Goodby, Silverstein & Partners in San Francisco, and Messner Vetere, Jordan McGrath and DDB Worldwide in New York. Seb has won practically all major awards for a strategist – a Gold Effie for E*TRADE and another Effie for Wired Digital; IAB MIXX Award for Best Integrated Campaign for Liberty Mutual; Mediaweek Media Plan of the Year Award for Liberty Mutual-twice in 2010 and 2012; and MITX Best Applied Technology Award for Liberty Mutual. He also has been named one of the best & brightest media strategists in the US by B2B magazine twice – in 2001 and 2005. He has been an Effie judge since 2011 and a board member of the 4A’s Media Leadership Council since 2014. He has a BS in Physics from the University of Calcutta and an MBA from Kent State University. He lives in Brookline, MA with his wife and two children.