As the fires in Los Angeles continue to burn, we are thinking about all those who have been displaced and lost so much. A lot of the work we do in our industry, the people we work with and the friends we make are in California and Los Angeles specifically. From brands and agencies to actors and directors, production companies and studios, we are one industry working together. What is happening in California affects us all. We are two coasts united in support. For those of us on the East Coast, there are things we can do to help our friends immediately.

Join The Ad Club in supporting our LA community. One way is via donations to these organizations, which will immediately help those displaced and in need today.

California Fire Foundation  www.cafirefoundation.org

Los Angeles Fire Department Foundation supportlafd.org

World Central Kitchen wck.org/news/first-alert-ca-fires-jan25

LA Regional Food Bank https://www.lafoodbank.org/

American Red Cross (LA) https://www.redcross.org/local/california/los-angeles.html

There are many other grassroots, on the ground, organizations looking for specific items and support.

Mutual Aid Los Angeles Network https://mutualaidla.org/ is one organization which has a list of many other local ways to help.

Let us know how you plan to support our community in LA.