BOSTON, MA – The 61st Annual Francis W. Hatch Awards, presented by The Ad Club, announced the 2021 winners for creative excellence in advertising last night during an in-person event, to an audience of over 500. The Hatch Awards are New England’s most prestigious awards for creative branding and marketing. With award categories ranging from print to TV, broadcast to digital, and mobile to web-based content, the Hatch Awards continued in its tradition of celebrating the very best in advertising in the region. Creative entries from New England-based brands and agencies were submitted for consideration, including work by students from Boston-area colleges and universities, currently studying to join the creative workforce in the future.
A jury of top international award-winning creative and marketing executives judged the entries and noted the exceptional quality of the work coming out of New England.
Advertising agency Arnold Worldwide took home the coveted Best of Show award for Ohio-based client Progressive Insurance for achievement in the Brands Amplified category for their entry “Dr. Rick Will See You Now.” The spot’s relatable humor drew worldwide attention for its advice on "how not to become your parents."
Hill Holliday was another notable winner, taking home 10 awards total including 6 gold and 4 silver. Hill Holliday was also recognized as a runner up to Best of Show for their client BMW in the Brands Amplified Category. NAIL Communications also received recognition as runner up to Best of Show for their client Providence Children's Museum in the Design category. Other companies with strong showings included Allen & Gerritsen, GroupeConnect, HeyLetsGo, Joe the Architect, and KSV.
Said Kathy Kiely, President of The Ad Club, of this year’s awards: "It's an interesting time for our industry. Creative people have the potential to be a positive influence on the world and to inspire action through the power of advertising. They have the power to create work that changes opinions and improves lives, and that's never been more evident than it was in this year's work."
By the end of the night, 162 Gold, Silver, and Bronze Awards were presented to ad agencies, in-house creative shops, and students. For additional information, visit www.theadclub.org/hatch-awards.
ABOUT THE AD CLUB
The Ad Club is the trade association for the New England marketing and communications industry. Focused on networking, education, professional development, advocacy, and equity, The Ad Club presents over 30 virtual and in-person events and programs every year. Legacy events like the Hatch Awards, Women’s Leadership Forum, Media Auction, and The Equity Project run side-by-side with the latest in new media and the digital landscape. The Ad Club's membership represents best-in-class advertising agencies, media companies, and brands in the New England region. If you are in marketing, creative, or media leadership, you belong here. For more information on The Ad Club visit www.theadclub.org.
